Posts by: Sharanyan Sharma

Learn How to Build an Outstanding Inbound Marketing Strategy

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Ever since its origin in 2006, Inbound Marketing has proven to be the most invaluable marketing tool for companies and organizations alike. Formerly people used to opt for outbound marketing strategies that involved buying advertisements and contact lists and then praying for some leads to generate out of mindless spamming. Inbound Marketing challenges this theory by following the most result-oriented marketing strategies that have a direct impact on the target customer base of the company – no questions asked. Inbound marketing strategies are meant to attract and retain customers in a fashion that they will be enthralled to use the company’s services or products. There is no force involved, only logic. ” Inbound marketing produces both a higher quality and quantity of leads when compared[…]

Are You Making Any of These Worst Digital Marketing Mistakes?

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I’m a big fan of Seth Godin , and The book of ” The Father of Advertising David Ogilvy . As Seth said ” A story is always better than a “Sales Pitch ” i’m gonna make my points like a casual story! Anyway, this post is not about me, it’s all about  digital marketing strategies, the common deadly mistakes which every brands and leaders makes, that i have also observed quite far which is based on my research and experience.  As an eCommerce consultant and practical inbound marketer, having the serviced dozens of firms in different industries, from insurance to banking, from manufacturing and exports to computer and IT products. My ideas and digital marketing strategy implementation has helped my clients give a boost to their business performance. Horrible Marketing[…]

Top 10 Digital Marketing Strategy Checklist For Marketing Professionals

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Use of Digital Marketing is increasingly imposing. This trend has been consolidating in recent years and the number of shares in digital marketing, communications and the use of an online strategy is increasing its acceptance and use in the SME segment and professionals. It is clear that customers or potential customers of a product or service are increasingly seeking to analyze, search and compare on the web. For businesses, care for and maintain your online presence is a necessity today to maintain their growth and not lose out to your competitors. Some basic considerations and questions you should ask when planning a digital strategy: Business model and operational plan Analyze done so far, actions and results as it relates to digital marketing. Web site updated,[…]

How To Change your LinkedIn Background Photo

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With the enhancement in mind, LinkedIn offers its existing and new premium members with all new set of functionality that allows you to add customized LinkedIn background photo to your profile. With this new feature you can make your profile more visible and presentable to the employers and other internet users. However, right now this privilege is available only to the premium account holders with LinkedIn. The photo- centric redesign with LinkedIn offers larger photo area for profile and lets you add your own LinkedIn background photo images to profile and stand out in the crowd. With This New Feature You Can: Make your profile presentable: By adding customized LinkedIn background photo to your profile you can make your profile visually pleasing and presentable. The[…]

How To Successfully Market And Promote Your First eBook

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Have you done writing your first book? Well, if that’s your first book, it’s going to be difficult to find buyers for it. Why? That’s because people don’t know about you yet. More importantly, they haven’t read your book before, so they will be a little bit reluctant to buy your book. But, there is a way around that. According to Forester, eBook sales are expected to reach 9.7 BILLION by 2016. Few days back i wrote a simple short report about” LinkedIn for Marketers “, This is my second eBook and i used many,but different promotion strategies to get more eyeballs. According to my kissmetrics  analytic goal; i can see 1627 total downloads within 14 days. of course, You can build your own platform in[…]