Google Disavow – A Powerful Tool To Cleanse Websites Of bad Links

PIN Linkedin For Professionals

Google Disavow UpdatesSEO or search engine optimization is a very powerful tool with the help of which you can Improve the rankings of your website. Of the many ways that help you achieve the same, adding links and back links is the best. But more often than not certain links get added to your website which might be considered as bad links by search engines like Google. In order to solve this problem of bad links and help you to remove them, Google has come up with very powerful bad link removal software known as the Google Disavow.

What is Google Disavow?

Getting caught up in a link spam is very easy and there are many web mischief makers who keep adding irrelevant and bad links to popular sites resulting in the website getting warning message in the Webmasters Tool regarding these. In order to stop Google and other search engines from taking further action against your website in future, you have to ensure that these spammy links are deleted from your webpage.

Doing this manually takes a lot of time and more often than not, some links tend to be left behind. This is where Google Disavow comes in the picture and allows you to inform Google about the links you want to disavow from your website.

What does Google consider as “unnaturallinks?”

Unnatural links are those which grossly violate the quality guidelines set down by Google. These links can be part of a paid link scheme or link exchange.

• A link scheme typically uses paid links to manipulate the amount of traffic received by a website thereby increasing its rankingprocess

• Link exchange deals with the group of websites who have an understanding among themselves to display links and banners of member websites so as to increase the popularity of all the concerned websites.

Buying and selling of links is a common way of increasing the popularity of websites but they violate the SEO quality guidelines set by Google and are hence considered to be illegal.

How to isolate these bad links?

The Webmaster tool has an option which gives information with regards to all the links that have been added to your site along with the date on which they were attached. This will help you not only to find out links which were not uploaded by you but also help you to make a list of the links you want to disavow.

How does Google Disavow work?

In order to take advantage of this powerful tool, you have to visit the new Disavow links page on Google and ask it to overlook these links when accessing your website.

This can be done in the following way

  • Prepare a list of all the sites and domains you want to disavow and upload it onto the page preceded by a comment relevant to it.
  • When making the file containing the list, following points should be kept in mind
    1. Comments should be preceded by a #
    2. The full URL of the link to be blocked should be given
    3. Domain should be succeeded by the sub-domain to ensure the entire domain is blocked
  •  The list prepared has to be uploaded as a file.
  • This procedure comes to an end when you click on done in the dialog box.

Care must be taken while uploading the list since it can only be edited and reloaded till such time as you do not complete the process. Once you complete the whole process, the links will be disavowed and thereafter any change you require is a long drawn process.

Hi, I'm Sharanyan Sharma

An Award winning Sri Lankan Entrepreneur, Founder of Extreme SEO Internet Solutions, growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses.Sharanyan has more than 8 years Inbound marketing and Growth Hacking experience and developed and managed Digital marketing strategies for Fortune 500-caliber companies.

Comments (10)

  1. Andrey

    November 11, 2012 at 11:38 pm

    Excellent and useful post, important points are pointed out in a proper way. I could understood all the meters included in Disavow..
    Thanks for the post.

  2. Scott

    November 12, 2012 at 5:08 am


    Thanks for your post about disavow. I have read the article, yes it is very useful for me. I think disavow tool is most useful for SEO guys.

    Disavow is a cool tool, which in turn numerous webmasters and also SEO’s can get regarding great make use of. I’m able to note that it may be incredibly unsafe and also damage a long time regarding work, however lastly you will find there’s way to neglect versus undesirable links.

  3. Scott

    November 12, 2012 at 12:13 am


    Thanks for your post. It is very useful article for SEO guys.

    Disavow is a cool tool, which in turn numerous webmasters and also SEO’s can get regarding great make use of. I’m able to note that it may be incredibly unsafe and also damage a long time regarding work, however lastly you will find there’s way to neglect versus undesirable links.

  4. carly

    February 3, 2013 at 9:24 pm

    Great post! I have tried to remove “bad links” from my websites in the past, but as you say, it is time consuming. I’ll have to check out Google Disavow next time.

  5. The Best Life Quotes

    February 12, 2013 at 1:19 pm

    Hi, am quite disappointed to learn that even in Srilanka, the seo guys guys suffer the ‘paypal issue’ like here in Kenya. However the situation in Kenya is even worse since we spend over 40% of the total earnings to the middlemen.

  6. The Best Life Quotes

    February 12, 2013 at 1:25 pm

    Hi, am quite impressed to learn about this new tool. I think it will be very useful to me especially after my efforts have failed to be achieved as a result of undesired links.

  7. Amit

    February 8, 2014 at 4:06 am

    Wow, superb post mate! How lengthy have you ever been blogging for? The entire look of your blog is wonderful, let alone the content!

  8. Flynn

    February 8, 2014 at 5:54 am

    My brother recommended I might like this website. He was totally
    right. This post truly made my day. You cann’t imagine just how much time I had spent for this info!

  9. Darmowy

    February 8, 2014 at 8:30 am

    Wonderful blog! Do you have any hints for aspiring writers?I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like Word press or go for a paid option?There are so many choices out there that I’m totally overwhelmed ..
    Any suggestions?

    Bless you!|

  10. Tony

    February 8, 2014 at 6:24 pm

    Hi, I check your blog regularly. Your story-telling style is
    witty, keep doing what you’re doing!|

Leave Your Comments