Amid the COVID-19 pandemic, most of the companies are implementing voluntary or mandatory work-from-home policies. That means many of us are dealing with a new challenge: working from home for the first time, full-time.
For some people, working from home means fewer distractions and greater productivity. But not everyone comes into this category. For some, working remotely can be quite a challenge with countless distractions, punishing hours, and high stress.
If you’re falling into the second category, No Worries! You aren’t alone, especially when many employees are now being asked to work from home for the first time. I’ve compiled a list of essential tips for working remotely to help you do great work at a work-from-home structure.
Essential Tips for Working Remotely
1. Be Easy on Yourself – Shifting to work-from-home can be a huge transition. So, you might feel lonely, isolated, anxious, stressed, unmotivated, or on the other hand, you might feel more relaxed, energized, or productive. It’s all OKAY and normal to feel these emotions. We need time to get used to any transition in our life, so try to be easy on yourself and give yourself time to get used to the new normal.
2. Schedule Your Breaks – Try to get up from your desk and stretch your body every hour or so. Walk around your home while talking with your colleague on the phone. Move to a different place to eat your lunch for 30 minutes. Taking small breaks throughout the day and moving your body allows you to refresh and increase your productivity when you return to your work.
3. Set Your Work Time – When working from home, people tend to work more because it’s harder to “leave” work. But, if you overwork eventually, you’ll burn yourself out. Therefore, set your “Work” hours and communicate regarding your work hours with both your colleagues and family. It will help you stay healthy and productive.
4. Set Ground Rules – Discuss the hours you’re working from home with your family members and the ground rules during those work hours. Anything can interrupt you, like a dog barking in the background of a client video chat. Therefore, be proactive to avoid these kinds of situations. Setting ground rules help you to reduce noises and other distractions around your workspace.
5. Give Importance to Ergonomics – When working from home, use the most comfortable chair with back support. Sitting in a straight wooden chair for a long time is not suitable for your health. It will impact your backbone health. Therefore, consider investing in a comfortable chair to make your work from home more comfortable and healthy.
6. Overcommunicate – When you’re working remotely, make sure to communicate with your colleagues constantly. Share the necessary things that your colleagues need to know. Especially if you have multigenerational teams, always make sure to maintain constant communication with them.
7. Know Your Company’s Remote Work Policies – Your company HR department probably has guidelines or handbooks on working during a crisis, including remote work policies, procedures, and expectations. So, before you get into work-from-home, read those guidelines and get to know your company’s work from home remote work policies.
8. Set Rules for Team Check-In – Do you want your team to check in with you first thing in the morning? Want them to send a daily or weekly update on what they’ve been working on? Setting ground rules and guidelines for your team check-in will help you avoid misunderstanding, and you can smoothly keep the work on track.
9. Watch Your Project Progress – While working remotely, the team needs to be proactive and be ready to progress on longer-term goals. For instance, you can send a daily email to your team with a list of projects that have advanced that day. This etiquette will help you keep your projects on track and maintain a smooth workflow.
10. Resolve Issues with a Quick Phone Call – Emails and other written communication methods are prone to misunderstandings. When you sense any miscommunication happening, quickly pick up your phone to resolve issues through instant phone calls.
11. Promptly Reply to Emails and Calls – People tend to be more conscious of time when working remotely. A colleague might find a three-hour response time to an email much too delayed when they picture you sitting at your home workstation the whole day. If a colleague is too pushy about responses, have a one-on-one conversation about your expectations and timelines with them.
12. Have Casual Communications – Even if you’re working remotely, you should check in with your colleagues when you start and end your day. Try to follow the same rituals and habits you use to maintain in the physical environment to keep the relationships and normalcy.
13. Follow Your Company Culture – Try to keep things aligned with your company culture. Even though working remotely does drastically change your interactions with your colleagues, you can still make sure that the little things you do in the office continue: Like sending Good morning texts, check-in messages, or chatting about your family, or anything else you would normally do by the lunch break. These little things help you reduce your feelings of loneliness and anxiety.
14. Use Video Calls – To avoid feeling lonely and isolated, use video calls to connect with your colleagues more humanly. I know that video calls are not comfortable for everyone, but the little discomfort can be worth the benefit of seeing your colleagues’ faces. Video calls help us to build relationships and meaningful human interactions.
15. Get Feedback on Remote Work Environment – Last but not least, if you are new to the work-from-home culture, ask your colleagues for regular feedback on how the remote work environment is working out. Gather feedback from your colleagues on what is easier and more difficult when working from home remotely to help you improve your work-from-home situation.
For those new to the work-from-home structure, the above-listed tips will help to make their remote working more effective. Make necessary adjustments and be kind to yourself; eventually, you will get used to the new reality. I hope this post was insightful, and I firmly believe you’ve already applied a few work-from-home tips that I mentioned above. If you have any questions or, other tips for working remotely, Let me know down in the comments which one was your favourite and why?
The worldwide pandemic lockdowns forced people to change their lifestyles to the “new normal”, and these changes dramatically affected the app business. As people turned to their mobile devices to work, study, and have fun, which increased the competitiveness in the app stores. But, this is not the only surprise 2020 brought to the mobile app publishers, with the IDFA deprecation announced last year and that to be enforced soon in 2021, user acquisition is becoming more important, while app store optimization (ASO) appears to be another crucial factor for app business growth.
Here in this article, you will find effective app store optimization strategies (ASO) that will help you enhance your mobile app growth efforts in 2021. Let’s dive right in…..
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is a continuous process to improve an app’s rankings and discoverability. The higher an app ranks, the more relevant it appears to users. Plus, the app’s rank directly connects with the number of downloads, a higher rank position gets more downloads for the app. Also, there are numerous other benefits of ASO, like:
The increase of app’s discoverability
Generates more traffic to the app
Increase in the number of app users
Expands app’s user base
Boosts app’s organic downloads
Increase the CTR and revenue
Reduce user acquisition costs
Helps to grow your app business
The Challenges and Opportunities of App Store Optimization
The global app market is of the most competitive marketing spaces with nearly 4 million Google Play Store apps and 2 million Apple’s iOS App Store apps. Therefore, successfully acquiring and retaining users for your app is become more challenging than ever.
As we discussed earlier, App Store Optimization (ASO) is a continuous process of testing and measuring updates to app store marketing assets, with the goal of increasing rank, visibility and generating more app downloads.
With the announcement of IDFA deprecation, Organic search has become more important than before. As IDFA deprecation reduces the impact of paid advertising because advertisers lose access to users’ data.
So, all these facts allow app publishers to enhance their app performance through App Store Optimization.
App Store Optimization Strategies for 2021
Choose the Right Keywords
Understand how the keyword difficulty and search volume have changed over time to choose the most relevant keywords that drive traffic for you. So, here are some tips to choose the right keywords.
Make Use of Branded Keywords
You know what? In the global app market, branded search queries dominate the top keyword lists by search volume, in the US, 1 of the top 20 keywords by search volume was branded on iPhones searches. You can target your competitors’ branded keywords through paid ads or fend off your competitors’ keywords by bidding on your own branded search term to maximize your presence on the app search results page.
Leverage Both English and Local Keywords
Surprisingly, in Thailand, Japan, and Indonesia, the top keywords by search volume were English Brand keywords. But, users in Korea tend to search in the Korean language over English, noticeably different from other countries in APAC. Therefore, it’s a good approach to use both English and Local Language Keywords because that’ll help your app to rank for both English and Local Language searches.
Don’t Ignore Misspelled Keywords
You can strategically use the misspelled/breakout keywords to enhance the share of search traffic and boost your app’s visibility in the app stores. Breakout/misspelled keywords indicate the shifts in app stores (apps) demand over time. With the right App Store Optimization process for these breakout/misspelled keywords you can monitor the trends in the market shift and rank your app accordingly.
Use Machine Learning to Find the Keywords Opportunities
Aligning your app offering with the keywords that people are searching for online is important to generate more app downloads from a valuable audience. for this purpose, you can use machine learning tools like App Annie’s machine learning keyword suggestions where you can find optimal keywords by simply typing a few seed keywords. Yes, the machine learning keyword suggestions tool suggests a list of relevant keywords related to the keywords you type and search on the tool.
Get to Know Your Competitor’s Keyword Strategy
Monitoring paid search ads allows you to understand how your competitors are prioritizing keywords in their App Store Optimization and user acquisition strategy. Also, gives you insights into who could be generating CPI’s, and where you may be losing out on your potential audience share.
Frequently Optimize Your App Updates
Use timely app updates to increase your app discoverability, and also watch out for your competitors’ app updates to get to know their strategies. Here are some app updating tactics.
Frequent and Strategic App Update
Frequent app updates like changes in app icon, name, version, and description can maximize the discoverability of your app with more targeted keyword additions and boost your app store conversions to generate more downloads by highlighting new app features and value propositions. Research data show that non-gaming apps update more frequently than games apps across both iOS App Store and Google Play App Store.
Add Users’ Desired Features
New features updates brought meaningful differences in apps discoverability, and App Descriptions are a prominent place to discuss your app’s new features updates and product offerings. The top 100 apps on Google Play App Store updated their app descriptions associated with new features additions which are 25% higher than top apps on iOS. For Games apps, this was 70% higher.
Leverage Your App Store Assets
Use your app store assets like user reviews, screenshots, and descriptions to convert your app traffic into app downloads. Here are some ways to maximize the impact of your App Store assets.
Optimize Your App’s App Store Page
By regularly updating your app store page you can enhance your App Store Optimization process. And, your app store page is the first impression the users get about your app, also, your app store page allows users to get information about what your app offers. Including app names, screenshots, descriptions, and short videos in your App Store Page will help you to convert window shoppers to your app users. The following are the key elements you need to add to your App Store Page: your app name, app subtitle (iOS), app icon, app description, keyword field (iOS only), app promotional text (iOS), screenshots, the app featured graphic, app promo video, in-app purchases (iOS), and Google tags (Google Play).
Boost Your App Ratings and Reviews
Getting feedback from your app users is a treasure. Your app users can help you find out the strengths and weaknesses of your app, and you can use those insights in your product roadmap. To see whether your app generates a good number of ratings & reviews or not, compare the number of ratings and reviews generated with the number of app downloads generated in a certain period. You can then compare these insights with that of your competitors to find ways to improve your app store SEO performance.
Expand Your App’s Global Reach
Get to know the different requirements between the Google Play app stores and iOS app stores then customize your ASO strategy to their guidelines to maximize your app’s global reach. Here are some tactics to improve your app’s global reach.
Provide Language Support
Providing language support is one of the important global App Store Optimization (aka aso marketing) strategies to scale your app globally and expand into new markets. On iOS App Stores, non-gaming apps support an average of 6.6 languages while games apps support an average of 9.6 languages. These factors show the importance of language support. So, add providing language support into your global ASO strategy.
Optimize Your App for App Store Submission Differences
Understand the different requirements between the Google Play app stores and iOS app stores then customize your App Store Optimization strategy according to the iOS app store guidelines and the Google Play guidelines. These tiny details can make all the difference in app optimization. For example, your app name should be only 30 characters on the iOS App Store compared to 50 characters on Google Play App Store which is an important difference when using high-value keywords in your app name.
Boost Your Organic App Store Traffic
Being featured on the app stores can have a great impact on your app store page traffic. Each visitor you get on your app store page is an opportunity to convert them to your app user. Do an A/B test for your app store assets and optimize them to give you the best conversion rate from the traffic. Also, combining your app features with app rankings and downloads growth gives you a comprehensive overview of how you stack against the organic app marketing efforts of your competitors that will help you to improve your app marketing efforts.
Follow Strategic ASO Updates
You can follow strategic ASO ( app store optimization) updates to achieve a good boost in your app organic downloads. Here are some ways to leverage strategic ASO updates.
In-Demand Feature Updates
The app description is the best place to showcase the key features in your app, and adding your app key features in the app description will help you to maximize your app downloads and boost the engagements of your app users.
Strategic Updates for Timed Events
The timely event offers and flash sales for special events and festivals will help you boost your app user acquisition. These kinds of coordinated updates can help you increase your app discoverability and conversion to generate more app downloads.
App Icon Updates
A dramatic app color change or app icon design change can signal a major change in the app to the current users which prompting them to re-engage and explore the new update of the app which automatically increases the traffic and app downloads.
Top 5 app store optimization tools.
There are hundreds of App store optimization tools ( ASO tools ) and app store optimization strategies available online, but not everything will give you the features and options to get the best ASO optimization experience. These are the top five app store optimization apps I tried and work well in every situation. Just give it a try and let me know your feedback?
When people understand the value of your app in their daily lives, there is greater potential for your app downloads. This is where App Store Optimization helps you to increase your app discoverability and visibility to reach more people.
I hope, now, you have gained knowledge about the advanced app store optimization Strategies. By following these App Store Optimization strategies, you can enhance your app marketing strategy. And that will have a positive impact on your app business.
App Store Optimization (ASO) is a strategic optimization process that improves an app’s discoverability, visibility, and rankings in an app store. App stores rank each app according to a variety of ranking factors. By successfully optimizing your app with optimal keywords, proper images/visuals, and localized descriptions, you can increase your app visibility and rank higher, also this will drive more app downloads.
App Store Optimization helps to improve your app’s rankings, visibility and discoverability. The higher an app ranks in the app stores, the more relevant it appears to app users. Plus, the app’s rank directly connects with the number of app downloads, a higher rank position gets more downloads for the app. Also, there are numerous other benefits of ASO, like:
The increase of app’s visibility and discoverability Generates more organic traffic to the app.
Increase in the number of app loyal users.
Expands app’s user base.
Boosts app’s organic downloads 6. Increase the CTR and revenue of the app.
App Store Optimization (ASO) is a continuous process of testing and measuring updates to increase your app rank, visibility and generating more app downloads. So, here are the simple steps to optimize your app.
1. Choose the right keywords that drive traffic for your app.
2. Timely optimize your app updates to increase your app discoverability.
3. Optimize your app’s app store page with proper information.
4. Expand your app’s global reach by providing multiple language support.
5. Update your users’ in-demand features in your app.
App Store uses the following key metrics to measure your App Store Optimization (ASO). Also, these metrics help you to measure your app success, user engagement, user retention, and conversion. Let’s check out those key metrics:
App Store Optimization (ASO) is a strategic optimization process of boosting your app’s visibility, discoverability, and ranking within the app stores while increasing your app’s conversion rates.
The two primary app stores are Apple’s iOS App Stores and Google Play App Stores for Android. When you opt for App Store Optimization Services, the service provider helps you rank your app high in the app store search results through an effective ASO process also the App Store Optimization helps you to increase your app’s Click Through Rate (CTR) and app downloads.
You know what? YouTube is the first largest search engine for videos and the second-largest search engine in the world. Besides, YouTube is owned by Google, which means YouTube videos appear in Google search results more often than videos from other platforms. So, just as you use SEO for your web pages, you need to use YouTube SEO for your videos as well.
Today, in this post, I’m going to show you EXACTLY how to use YouTube SEO to rank your YouTube videos. In fact, this is the exact YouTube SEO process that I used to grow my YouTube channel. So if you wish to get more subscribers, views, and traffic for your YouTube channel, then you’ll love this new YouTube SEO guide. Let’s dive right into the YouTube SEO guide!
The Queries That Prioritize Video Results on SERP
There are specific queries that prioritize video results over regular organic results on SERP. Here are some examples of those queries.
Sports and training queries like power yoga and full-body home workout
“How to” queries about instructions and tutorials
Reviews and unboxing queries about new products, movies, etc.
Entertaining videos queries like funny animals and stand-up comedians
The queries mentioned above are best satisfied with visual content. If you really want to rank for these types of search queries, you have to include video content as a part of your content marketing strategy and follow the best YouTube SEO practices to optimize your YouTube videos for search engines.
The YouTube SEO Ranking Factors
As I said earlier, YouTube operates as a search engine, So, we need to consider the YouTube SEO ranking factors that will help our videos to rank in YouTube SERP. So, here is a list of YouTube SEO ranking factors.
In YouTube, if a user has watched at least 30 seconds of a video, that will be counted as a view. Repeated view from the same user is counted as a new view; however, the same user’s numerous views per day might be considered spam. One more interesting fact is that YouTube’s business is trading views. It buys views from YouTube video makers and sells them to advertisers. That’s why views are essential for ranking on YouTube and it’s one of the important factors in YouTube SEO.
Subscribers are the real people who follow your YouTube channel through their YouTube accounts. Closed YouTube accounts and spam subscribers (artificially gained through third-party services) will not be counted as subscribers by YouTube algorithms.
Audience retention is a measurement that shows how many people watch your YouTube videos till the end and at what point they stop watching the videos. This is one of the ranking factors that YouTube considers even more important than video clicks and views, so your main goal is to create YouTube videos that make people watch your videos till the end.
Your YouTube videos need to have activities like comments, replies to comments, and new subscribers after publishing a fresh video on your YouTube channel. The more activities your videos have, the better the chances of being ranked by the YouTube search engine.
High-resolution YouTube videos are valued by both YouTube AI and your YouTube audience. So, it’s good to switch to HD format videos; also, several studies prove that quality YouTube videos do get higher ranking positions.
YouTube provides great monetization possibilities, but it requires a lot of analysis and thoughtful content creation to make a good amount of money on YouTube. When your YouTube channel reaches impressive figures, generally around 100,000 subscribers, you can go for badge verification and make your YouTube channel an official source. This will increase your channel authority and give you more opportunities to make money on YouTube.
The best way to make your videos rank high on YouTube SERP is to make them match a relevant search query. Take your time to analyze what your target audience searches for on YouTube and what is a trend these days. Then create relevant videos accordingly.
So, now, let’s see how to optimize your YouTube videos for YouTube SEO. Let’s check out!
7 Ways to Optimize Your Videos for YouTube SEO
1. Keyword Research
Kick start with keyword research for your videos. Get an idea of what your target audience is interested in and how they refer to the information while searching it on YouTube.
Make Use of YouTube Search Suggest
You have two options to find keywords for your videos with the help of YouTube autocomplete:
Get keywords manually from YouTube’s search bar: Type your selected keywords on the YouTube search bar to see YouTube auto-suggestions in the drop-down list. These queries/keywords are good because they are what people actually type when searching for a video on YouTube.
Use a keyword research tool to check all the keywords for your video at one time: You can use any keyword generating tool to find the relevant keywords that are related to your keyword phrases just as you would find on YouTube. The keyword tool will show you the list of the most popular keywords related to the keywords you have added in the keyword research tool.
Find Keywords for Videos in Google
YouTube has very limiting options for keyword research, so it’s a good idea to look for related keywords in Google. Keywords found on YouTube and Google are not 100% substitutable, but there is some connection in popular search queries.
Check Out Video Results in Google Trends
Google Trends is a great option to use when you’ve already come up with a list of keyword ideas and need to compare them to choose the most popular keywords. To search in Google Trends: Open Google Trends > enter search query > click search > select Web search > choose YouTube search. You can check the keywords’ popularity by using the filters like “Related Queries as Top” (with the most search traffic) and “Rising videos”.
2. Add Video Meta Tags
Video meta tags are the textual and visual information that describes the video to users and search engines. Nowadays, YouTube algorithms can recognize objects in your videos and understand the content, meaning meta tags are no longer as important as earlier. Still, meta tags prevent YouTube algorithms from misinterpreting the content of your video, Meta tags are also what users see first when they come across your video. So, you need to arrange your meta tags in a way to make them appealing, relevant, and clickable.
Add Keywords in the Meta Title
Your video’s meta title reflects the topic of your video. Therefore, the meta title has to include the keyword phrases that you want to rank for. According to the Backlinko study, videos with an exact keyword match in the meta title do rank better. If you want your videos ranked by both Google and YouTube, make sure the meta title fits the 60-character limit to avoid being cut off on result pages. Don’t overhype your video meta title, avoid click-baiting, and ALL-CAPS meta titles.
Add Keywords in the Meta Description
A well-optimized meta description helps viewers to find your videos through search results. In the meta description, add a call-to-action and put related keywords closer to the beginning of the meta description. Because the first two or three lines of your video meta description will show up in the video search results. Although YouTube allows meta descriptions of 5,000 characters long, you don’t need to take up all the space. Contrary to popular opinion, content length doesn’t influence your search rankings. So, only add the necessary information in your video meta description. Also, under the Show more button of the video description, you can hide all of your marketing information, such as your website and social media links, as well as playlists of related videos on your channel. Besides, in the description, you can add relevant #hashtags as well.
Create Captivating Thumbnails
Actually, a thumbnail is the first thing that catches the viewer’s eye. It lets the viewers understand the contents of your YouTube video and decide whether to watch the video or not. While YouTube can generate a selection of thumbnails from your video, uploading a custom thumbnail for your videos is recommended. As per the Creator Academy report, 90% of the best-performing YouTube videos have custom thumbnails.
Optimize Your Video Tags
As per the YouTube statement, tags will be helpful when your main keywords are commonly misspelled. YouTube does not restrict the number of tags, so you can use up to 10-12 relevant tags in your videos, and tags are different from hashtags. In YouTube SEO, tags work similarly to keywords.
Provide Closed Captions
Closed captions (CC) help Google quickly analyze your YouTube videos’ contents as artificial intelligence is more successful in recognizing text over audio. Google can suggest its AI-generated closed captions for your YouTube video. Still, it’s always better to create your own closed captions that will help you avoid any mistakes due to pronunciation issues or poor audio quality. You can use keywords in your closed captions to make your YouTube videos rank in SERP. Closed captions are a written demonstration of a video, so make sure to include relevant keywords throughout your textual script of the video. You can create closed captions for your video manually by simply writing what is said or using tools like 3Play Media or Cielo24 to generate them automatically.
Providing timestamps for your long YouTube videos will help you increase Engagement and help users navigate through video sections. Not only that, but timestamps also help Google to index the specific parts of your video as search results for related queries.
3. Improve Audience Retention
Audience retention is a calculation of the amount of time a viewer spends watching your YouTube video. As YouTube prioritizes long videos (the longer a video is, the more ads YouTube can add to it), you need to make your viewers watch as much of your video as possible by keeping their attention and interest. Backlinko research suggests that longer videos perform better than shorter ones when it comes to audience retention. But, there is no ideal length for a YouTube video to rank; just make sure to give value to viewers and encourage their activities like comments, shares, and likes on your videos.
4. Provoke Engagement
The audience’s engagements with your YouTube videos increase the organic outreach of your videos. Suppose the viewers are active in comments, likes, shares, and willingly click other videos on your YouTube channel. In that case, the YouTube SEO algorithm will start recommending your videos to a broader range of people. To provoke the Engagement, you can do the following things:
You can add a video link in the end screen of your video to encourage more interaction with your YouTube channel. By adding a video link at the end of your video, you can encourage your viewers to watch another video of yours or subscribe to your channel.
At the end of the video, you can ask a direct question for our viewers to provoke conversation. Consider asking your audience’s opinion on a subject you like or disapprove of in your video, or encourage them to ask you any questions they have after watching your video.
Be active in the comment section and show appreciation to your viewers through your comments. People are more willing to interact when they have a feeling of a community. So, show your audience you appreciate their efforts and activities on your YouTube channel, and talk to them, too.
5. Share Your Videos Via Your Own Social Channels
YouTube SEO is important, but it’s not the only way to get traffic to your YouTube videos. According to Hubspot latest report, Facebook is used by 70% of video marketers (YouTube with 87%). In a February 2019 survey, around 50% of US Facebook and Snapchat users replied that they used these social media platforms to watch videos. And, the Covid-19 pandemic has only made this percentage grow; further, that’s why social media platforms like Facebook and Instagram can be the best promoting and advertising platforms for your YouTube videos. The more social channels you share your video to, the better its traffic and Google ranking will be.
6. Build Authority
Brand recognition is one of the most crucial YouTube SEO ranking factors. If a user is offered several seemingly similar search results, the first thing they will check is whether they recognize any of the YouTube channels. So, building a YouTube channel that users can trust and remain consistent will help you brand your YouTube videos.
Here are some practical tips to earn credibility and trust for your YouTube Channel
Have a unique and recognizable name for your YouTube channel
Add a high-quality logo for your YouTube channel and videos
Add links and contact details at the header of your YouTube Channel homepage
Create a short trailer about your YouTube channel
Be authentic and original in your self-representation on YouTube Channel
7. Monitor The Performance
You must monitor your channel’s YouTube Analytics to improve your YouTube SEO. YouTube Analytics includes metrics such as demographics, traffic sources, engagement stats, search statistics, and many more. A comprehensive report of YouTube Analytics will show the general performance metrics for your videos: traffic sources, impressions, and clicks. Pay attention to click-through rates (CTR). If you optimize your videos well, the CTR will get higher. Also, YouTube Analytics’ engagement report will show you top videos, top playlists, and top elements of the videos on your YouTube channel, so you can compare the YouTube SEO optimization of the top videos to those videos that fall behind. And, the YouTube Analytics’ audience report will help you discover your viewers’ interests and watching habits. Here you will get insights into how to rank YouTube videos for your target audience. By linking your YouTube Analytics to Google Analytics, you can track transactions and conversions on both platforms, also it helps you to better optimize your videos for YouTube SEO.
You may think that the YouTube SEO process is a complicated thing, but it’s actually not. After reading this YouTube SEO guide, I hope you gained a clear understanding of how the YouTube SEO algorithm and Google algorithms work and how to best optimize your videos for YouTube SEO.
Do you have any experience with YouTube SEO? Or Do you have any concerns with the YouTube SEO tips listed in this article? Feel free to share them in the comments!
Want to grow your business without increasing your budget for marketing? Then leverage the power of SEO-friendly Content.
However, creating SEO friendly content often requires time and effort. But, the benefits are worth it- if you do it right, SEO-friendly content will pay off in the long run.
Many people have the misconception that SEO-friendly content can’t be user-friendly. In fact, well-optimized, high-quality content essentially improves your chances of ranking higher in search results that attract more search users towards your content.
In order to help you, in this article, I’ve provided the answers for these below three questions:
What is “SEO-friendly content”?
What types of SEO-friendly content are there?
How to Create SEO-Friendly Content?
Let’s get started!
1. What is “SEO-friendly content”?
Let’s break down the phrase to understand what SEO-friendly content is.
SEO stands for search engine optimization aka the process of optimizing a website, webpage, or content for search engines like Google so that people can easily find them on search results when they search for a similar website, webpage, or content.
Content refers to any information that lives on the web and can be consumed on the web
So, SEO-friendly content is any content created in such a way that it helps to attract search engine traffic.
SEO-friendly content brings unquestionable benefits to your websites like organic traffic and audience growth. Also, SEO content can be cheaper, more enduring, and sometimes more effective than paid advertising.
2. What types of SEO-friendly content are there?
The following are the types of SEO-friendly content that will boost your organic search traffic, conversions, and revenue.
Blog Posts –Blog posts are the effective and easiest ways to create a regular flow of SEO-friendly content. Generally, blog posts are more engaging and attract more links, so they can be a great way to build authority for your website.
Articles –Most of the magazine or newspaper style websites usually publish articles like a news article, interview, and featured article. Besides, these articles drive traffic to those websites.
Infographics –Infographics contain a lot of data on a single subject which can generate more page views and links. However Infographics have so much content embedded in one large image, therefore the Infographics are not readable as text by search engines, so it’s necessary to optimize the rest of your webpage for SEO.
Directories –Directories are a useful way to gain links to websites or resources around a given topic. For example, an herbal tea blog might create a directory of places to buy that particular herbal tea, from the main department stores to individual shops around the nation.
Guides –A guide is a longer piece of content that explains how to do something in detail. You can post an entire guide on your website or you can post an excerpt or summary and ask your visitors to fill out a registration form in order to read the complete guide. Putting up a registration form is a good way to generate leads but at the same time, most likely it will reduce the number of SEO traffic you can generate to that guide.
Videos –It can be easier to rank on the first page for a competitive keyword with a video than an article. Therefore, video is a great way to attract and reach more audiences, but the results depend on what type of business or website you’re running. So, consider creating videos on your business process or tutorial videos for how to use your products, besides, don’t forget to add a text transcript of your videos.
Product Pages –A good product page can serve as both SEO content and a PPC landing page for any retail or eCommerce website which gives both traffic and leads for the business sites.
The eight types of SEO-friendly content that I’ve listed above are proven to bring a lot of organic traffic. But don’t let this list limit your possibilities. There endless choices on the web to create SEO-friendly content.
Now, let’s look into the strategies to create SEO-friendly content!
3. How to Create SEO-Friendly Content?
If you have been creating content in a random manner, and hoping that some of your content eventually rank up on search results, it’s time to roll up your sleeves and commit to a more systematic SEO content strategy for the web.
Here are the nine steps to define and refine your SEO content strategy:
1) Begin with Keyword Research
While present SEO encouraging content makers to create thought-leadership types of content, Keywords still play a vital role. Finding the right keywords will help you to both satisfy your target audience and rule the search results.
While choosing your target keywords, consider the following factors:
Understand your search intent behind the keywords you want to use in your content
Research more resources to create content that competes with the content already shown up in the search results.
The volume of searches for a particular keyword in a given time frame, because using the wrong keywords will lead to a waste of your time and efforts.
Focus on long-tail keywords even though they might have a low search volume, they still give a high possibility to rank on the SERPs. As people often use longer phrases when they want to find out more specific information about a particular search topic.
Google suggests that you need to “think about the words and phrases that a user might search for to find a piece of your content.” For an article, you’d need to start your research with the right keyword. And for that particular article, you’d need to pick one primary keyword and up to 5-10 additional target keywords.
Select a Primary Keyword
When you’re writing a blog or an article, it’s obvious to feel the temptation to add as many keywords as possible and optimize your content for all those keywords. But, this practice will make your content less comprehensive.
Therefore it’s advisable to choose one primary keyword and dig deeper with it. Your primary keyword should be the main focus of your entire content.
Use Additional Keywords
Additional keywords should be closely related to your primary keyword so that including them in the content doesn’t change the main focus of the content. You can use free tools like LSIGraph to generate semantic, long-tail, and LSI keywords that are related to your primary keyword.
Below I’ve listed down some great ways to let you perform exceptional keyword research for your SEO friendly content:
2) Use Google’s Related Searches to learn more about your target audience and what their search intent is
3) Google Autocompletewill provides keyword suggestions based on real user queries that help you to select the keywords just the way people do the search.
4) Wikipedia is a high ranking and authoritative online resource made by humans that people trust, refer to, and use. You can search for topic-specific pages on Wikipedia to find the most related keywords.
5) Use Quorato to find new variations of your target keywords, as many people use Quora to discuss numerous topics that aren’t filtered by search.
6) Check out different Industry Forums in your niche to see what types of topics and questions your target audiences are interested in.
7) Watch out for your main competitors and find out which keywords are driving quality traffic to their websites.
Once you find out your primary keyword and other related target keywords, make sure to add them in the right places in your content, like in your content:
H1-H6 heading tags
Image names and alt tags
Remember, over-using keywords will hamper your content readability, so avoid keyword stuffing and include your keywords throughout the content in a natural way.
Most importantly, create different types of content that answer questions or solve the problems of your target audience.
2) Define Your Search Intent and Identify the Format
Search intent is the why behind a search query means search intent is what users are trying to attain, and what they expect to get when typing or voicing a search query. Google pays a lot of consideration to educate its algorithms to evaluate users’ search intent correctly and encourages content makers to answer the search queries with relevant content.
Based on the search intent for a keyword, your content format, the message you convey in your content and the call to action you choose will vary. There are four types of search intent that we can categorize:
Informational –Searchers looking for specific information
Commercial –Searchers looking to purchase something or want to explore their options
Transactional –Searchers want to buy something
Navigational –Searchers looking for a specific website or webpage.
Here are some hints for keywords that you can use for the above-mentioned search intent types:
Informational –Question words like “how”, “what”, guide, tutorial, or list words like “top”, “checklist”, “best” in the title.
Commercial –Product modifying words like “review”, “cheapest”, “affordable” or “comparison”
Transactional –Words like “buy”, “discount”, “and price “, ” coupon”
Navigational –Names of product, brand, or service.
These hint words help you to determine the keywords for the specific search intent.
You can also use Google SERP features like featured snippets, People Also Ask, Google Ads, and Google Shopping ads to determine the keywords for the search intent.
According to the search intent and keywords, now you can identify the best format for your content.
3) Generate Well-Optimized Meta Title
The Meta title tag is an HTML code element that specifies the title of a webpage. Meta title tags showed on SERPs as the clickable headline for given search results. Therefore, the Meta title tag is one of the most important parts of both SEO and search user experience. That’s why it’s essential to create a well-optimized Meta title tag. Let see what are elements you need to focus on while optimizing your Meta title tag.
Primary keywords First – Primary keywords closer to the beginning of your Meta title tag may have more impact on search rankings. Ensure to always begin your title with your primary keywords to emphasize their relevancy and importance.
Meta Title Length – If your Meta title is longer than 50-60 characters, search engines may shorten it and could end up omitting important words from your title. Also, avoid writing your title in ALL CAPS LETTERS, they may be tough for search users to read, and may rigorously limit the number of characters search engines will show on the SERP results.
Write For Your Customers – SEO-wise, Meta title tags are very important but don’t forget that your first job is to attract clicks from your well-targeted search users who are likely to find your content valuable. So, it’s important to think about the user experience when you’re creating your Meta title tags. Along with keyword usage and Meta title tag optimization, also, you need to focus on the attractiveness of your Meta title tag. Because the Meta title tag is a new visitor’s first impression and interaction with your content when they find it in a search result. Hence, it should convey the most positive and valuable message possible.
4) Write Catchy H1 Title
H1 title is an HTML heading tag that plays an important role in structuring your content. H1 Heading tag gives both the website visitors and the search engines a clue about the content’s hierarchy and relevancy. Besides, including keywords in the H1 heading tag can help you to boost your search rankings.
Practically, your web content has two titles: the Meta title tag presented in your search snippet, and then the H1 heading tag which is displayed on the page itself that defines a page’s main content. H1 heading tag should be highly related to the content and unique across your website, and a page may only contain one H1 heading. Besides, don’t add the H1 heading tag in the image, since search engines don’t recognize images very well, you’d be missing out on an opportunity to signal to search engines what your content is about.
5) Create a Perfectly Optimized Meta Description
The Meta description is a snippet of short text up to about 155 characters that summarize the content. So it is important to optimize it appealing and informative to encourage search users to click your content.
There is no direct ranking benefit from the Meta description, but, Meta description impacts your click-through rate (CTR). If more people click on your web link, Google considers your content to be a good result, and based on your present ranking position, it will move up your rankings. That’s why optimizing the Meta description is so crucial, as is optimizing your title tags.
6) Structure Your Content for Readability
For instance, imagine you’re opening one of the search results on Google and there you found one continuous piece of plain text. Would you continue your reading? Definitely not, right? That’s why it’s essential to have a good structure for your high-quality content.
Adding subheadings will make your content scannable and increase its readability. With H2+H3 heading tags you can boost your content performance in terms of likes, shares, backlinks and traffic. You can structure your content and improve its readability by breaking your content into paragraphs, adding visual images, videos, tables, charts, etc, and including H2 and H3 heading tags. Plus, you can use, highlights, bullets, and numbered lists to enhance your content structure and readability.
Always, make sure to optimize your content before publishing it. While optimizing your content ensure that it is written in an SEO-friendly style, has a consistent tone throughout the content, and has unique text. Also, add recommended keywords and optimize the content length and reading time.
7) Enhance Your Content with Visuals
According to research, people remember only 10% of the information they hear, but they remember up to 65% of the information when they see it visually. So, using visuals in your content make it more memorable for your audience and increases the chances of content shares.
Adding multiple visual media like images, videos, gifs, and infographics can enhance your content’s SEO benefits, keep your users engaged, and gives search engines a strong cue that it’s high-quality content. Also, this will make your content SEO-friendly and eligible for image search. Consider the following factors while adding visuals to your content.
Alt Tags Attributes – Alt tags are HTML codes that describe your image and amplify the context of your content. Even though they are not visible on the page, search engines can read them to better understand the images in your content.
Compress Media Files – Use standard image sizes/formats and compress your images before uploading them to your content. Compressing your image files will have a positive effect on loading speed and enhance the overall user experience.
Use Descriptive Names – Google does recommend keeping descriptive filenames for your images, it will enhance your content quality. Filenames should probably be a short version of your alt tags.
8) Create SEO-Friendly URLs
Both your website visitors and search engines prefer well-structured and consistent URLs. So, it’s a good idea to stick with them. Here are the steps to create optimized SEO-friendly URLs before you hit publish your content.
Use Keyword in URL – Include the primary keyword in your URL, as a keyword-rich URL can improve your URL’s click-through rates (CTR) in search results. Also, URLs are a part of your snippet, so having a keyword on your URL makes them more relevant and generates more clicks for your content.
Avoid Special Characters – Special characters and symbols can cause unwanted troubles in your URLs, they can cause your URL links to break and make them hard to read. So, avoid using special characters and symbols while writing your URLs.
Avoid Unnecessary Words – Short URLs are better because URLs that are over 50-60 characters long will be shortened in SERP. Thus, long URLs can impact user experience, also shorter URLs are easier to share on social media. So keep your URL length to less than 100 characters and cut out unnecessary words around the keyword to give more clarity.
Avoid Stop Words and Automated Numeric Labels – Search engines often filter or ignore Stop Words like “and”, “but”, etc. Therefore, cut down on stop words to make your URLs shorter and more readable. Some CMS platforms automatically generate URLs that include numeric and awkward labeling, which can give a messy or confusing look to your URLs. So, avoid these numeric labels to make cleaner-looking URLs that your readers will understand and recognize.
9) Optimize Your Internal Linking
Internal Links are hyperlinks that go from one page on a website to a different page on the same website. Internal links are most helpful for building website architecture and spreading link equity across the website’s content. Also, internal linking passes authority from popular content to less popular content.
As you create new content, you should link to other relevant content, this way you can make your visitors stay longer on your website, and in return, they will gather more information from your website content. Adding a recommendation system is the automatic way to suggests content that is related to the one currently viewed. Plus, you can add internal links within your main content through various “read more” and “click here” suggestions. Internal linking also helps search engines to regularly discover contextually relevant content on your website.
Here you have it! As I mentioned above, sure, it’ll take lots of time and effort to create SEO-Friendly content. But, in the long run, it will be extremely beneficial. The above checklist of nine SEO content strategies will help you to make SEO-friendly content that ensures more shares, likes, leads, links, and repeat visitors for your content.
I’ve used these SEO content strategies to increase my blog’s traffic. So, I assured you that you will generate more traffic, improve your brand with these SEO content strategies.
If you’re not leveraging SEO-friendly content to improve organic rankings and captivate your target audience, I highly recommend that now is the best time to begin.
Do you have any other tactics to maximize the SEO friendliness of content? Or if you have any questions about creating and optimizing content for SEO, please, let me know them in the comments.
A practical walkthrough of 13 key On Page SEO checklist to get a perfectly optimized page.
With search engines looking at more than 200 SEO factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take first to boost your search rankings? The ultimate goal of your SEO effort is to get your web pages to appear in search results. But, for that, you have to build your web pages in the right way. So, let’s check out the 13 key On-Page SEO factors to make a perfectly optimized page. I keep the post handy for a quick check-through that you’re not falling short in any part.
Leverage SEO-Friendly URLs
Both your website visitors and search engines prefer well-structured and consistent URLs. So, it’s a good idea to stick with them. Here are the steps to create an optimized permalink before you hit publish.
Use Keyword in URL
I do recommend you to include the main keyword in your URLs, as a keyword-rich URL can improve your URL click-through-rates (CTR) in search results. Also, URLs are a part of your snippet, so having a keyword on your URLs makes them more relevant.
Avoid Special Characters
Special characters and symbols can cause unwanted troubles in your URLs, can cause your URL links to breaking, and make them hard to read. So, avoid using unsafe special characters and symbols while writing your URLs.
Avoid Unnecessary Words
Short URLs are better than long URLs because URLs that are over 50-60 characters long will be shortened in SERP. Thus, long URLs can impact user experience, also shorter URLs are easier to share on social media. So keep your URL length to less than 100 characters and cut out unnecessary words around the keyword to give more clarity.
Avoid Stop Words and Automated Numeric Labels
Search engines often filter or ignore Stop Words like “and”, “but”, etc. Therefore, cut down on stop words to make your URLs shorter and more readable. Some CMS platforms automatically generate URLs that include numeric and awkward labeling, which can give a messy or confusing look to your URLs. So, avoid these numeric labels to make cleaner-looking URLs that your readers will understand and recognize.
Perfectly Optimized Title Tag
The title tag is an HTML element that specifies the title of a web page. Title tags showed on SERPs as the clickable headline for given search results. Therefore, the title tag is one of the most important parts of both SEO and search user experience. That’s why it’s essential to optimize your title tag. Let see what are elements you need to focus on while optimizing your title tag.
Put Main keywords First
Main keywords closer to the beginning of your title tag may have more impact on search rankings. Ensure to always begin your title with your main keywords to emphasize their relevancy and importance. Plus, according to user experience research, people may scan as few as the first two words of a headline. This is why I recommend adding the main keywords at first in the titles.
Watch Your Title Length
If your title is longer than 50-60 characters, search engines may shorten it by adding an ellipsis (“…”) and could end up omitting important words from your title. Also, avoid writing your title in ALL CAPS, they may be tough for search users to read, and may rigorously limit the number of characters search engines will show on the SERP results. It’s really good to be aware of how your titles appear in search results, but there are no penalties for using a long title on your content. Here you need to use your judgmental mind and think like a search user while writing your title tag.
Write For Your Customers
Title tags are very important but don’t forget that your first job is to attract clicks from well-targeted search users who are likely to find your content valuable. So, it’s important to think about the user experience when you’re creating your title tags. Along with keyword usage and title tag optimization, also, you need to focus on the attractiveness of your title tag. Because the title tag is a new visitor’s first impression and interaction with your brand when they find it in a search result. Hence, it should convey the most positive and valuable message possible.
The Right Meta Description
The Meta description is a snippet of short text up to about 155 characters that summarize a page’s content. Most search engines show it in search results when the phrase of the searched query exactly matched with the phrase within the Meta description. So optimizing it is important for on-page SEO.
There is no direct ranking benefit from the meta description, but, meta description impacts your click-through-rate (CTR) and Google uses CTR as a factor to determine whether you’re a good result or not. If more people click on your web link, Google considers you to be a good result, and based on your present ranking position, it will move up your rankings. That’s why optimizing the Meta description is so crucial, as is optimizing your title tags.
Schema Markup Structured data is a semantic vocabulary of tags that you can include in your HTML to improve the way search engines read and represent your page in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Not every web content gets the benefit from schema markup, but, some web pages will have a tough time ranking in search engines without it. However, you need some extra skills to use schema markup, there are mainly two possibilities to build your schema markup for the first time:
WordPress offers plenty of plugins for structured data optimization. If your website is built on WordPress, you can use those plugins to create your own schema markup.
Google’s Markup Helper
You can use Google’s Structured Data Markup Helper to build your schema markup. This tool helps you to apply your own schema markup in a user-friendly way. Just select the type of page you’re creating, highlight your page elements, and assign your type of schema markup. When it’s done, download the HTML file and upload it to your website.
Optimize Heading Tags
HTML heading tags (H1-H6) play an important role in structuring your website’s content. Heading tags give both the website visitors and the search engines a clue about the website content’s hierarchy and relevancy. Besides, including keywords in the heading tags can help you to boost your search rankings.
H1 Heading Tag
Technical wise, your web pages have two titles: the title tag that is presented in your search snippet, and then the H1 heading tag which is displayed on the page itself that defines a page’s main topic. H1 heading tag should be highly related to the content and unique across your website, and a page may only contain one H1 heading. Besides, don’t add the H1 heading tag in the image, since search engines don’t recognize images very well, you’d be missing out on an opportunity to signal to search engines what your web page is about.
H2–H6 Headings Tags
H2–H6 headings are used to further structure your web page content. Therefore, using H2 headings is highly recommended, as H2 heading tags split your content into high-level segments which help users to easily navigate your page content, also help search engines to understand what the web page is about, so make them more informative with secondary keywords. Using H3-H6 headings is optional; you can use them to mark further subsections within the content.
Optimum Keyword Density
Unfortunately, there is no defined rule for how many times a keyword should appear on-page content. Search engines do not announce an accurate percentage for target keyword density, so you must use some of the best practices to optimize your keywords. Let’s check out the best keyword optimization practices.
Focus On Keyword Use
The best content is written for readers first. So, write naturally that provide value to your readers and use the keyword organically in your content. Also, make sure you drop your keyword somewhere in the first 100 words that help search engines to understand what your page content is all about.
Use Keyword Variations
Search engines have the ability to recognize and associate similar word forms related to the target keyword. Usually, these keyword variations include a prefix, suffix, or pluralization to a target keyword. For example, the keyword Digital Marketer could be Digital Marketers or Digital Marketing. Because search engines recognize and associate these words. Accordingly, use keyword variations in your content to support your target keyword while adding textural variety to your page content.
There are many great articles on the web that provide some insights into the “ideal” content length of a piece of content or blog post. For example, a study conducted by the Search Engine Journal in 2016 found that the average word count for top-ranking content on SERPs results is around 1,900 words. In fact, the exact number keeps on changing and currently it hangs around 2,000 words per page. Based on these data one thing is clear that there is no such thing as the ideal content length, what matters more is to cover the topic fully in your content.
But, still, there are few reasons why lengthy content tends to rank better on search engines. First, more words often mean more value and authority. This leads to visitors staying on the particular web page longer and not requiring to go elsewhere to get the information they need and longer content often has higher social engagement, too. Consequently, all of these factors can tell search engines that your piece of content is substantive, valuable, and useful to visitors. However, ideal content lengths vary depending on the topic, keyword, and the competition, so, instead of using some random number for all of your pages’ content, I do recommend you to determine the word count for each of your page content individually according to the topic, keyword, and the competition.
Visual Media Optimization
Now, let’s look at the element that makes your content more attractive to users. Adding multiple visual media like images, videos, gifs and infographics can enhance your SEO benefits, keep your users engaged, and gives search engines a strong cue that this page has higher quality content. Also, this will make your page eligible for image search, and it can actually drive backlinks to your website.
Alt Tags Attributes
Alt tags are HTML codes that describe your image and amplify the context of your content. Even though they are not visible on the page, search engines can read them to better understand the page images. Besides, make sure to avoid Keyword stuffing and long alt tags.
Compress Media Files
Use standard image sizes/formats and compress your images before uploading them to your web page. Compressing your image files will have a positive effect on your page speed and enhance the overall user experience. If you don’t have any prior experience in image compressing, you can use an online image compressor or a CMS plugin to compress your image files.
Use Descriptive Names
Even though it’s not a major ranking signal, Google does recommend keeping descriptive filenames for your images. Filenames should probably be a short version of your alt tags. However, you don’t need to worry about the filenames.
“Above the fold “content refers to the top part of the page visible when it’s just loaded, besides, it’s a term that comes from newspaper editors and becomes an SEO concept after Google’s page layout update. This “above the fold” part is what makes the first impression on your website visitors and Google pays special attention to it.
With the page layout update, Google started penalizing websites for lots of pop-ups, distracting ads, and other obstacles that get in the way of above the imaginary fold. So, when designing your web pages, ensure to keep distractions to a minimum, especially on mobile devices, as mobile screens are smaller distractions may seem bigger.
Core Web Vitals
Recently, Google has introduced the concept of user experience metrics called Core Web Vitals that are measured based on the above-the-fold content. Particularly, how fast the above-the-fold content part loads, how stable it is while the page loading, and how faster it becomes interactive for the users.
Optimize Internal Links
Internal Links are hyperlinks that go from one page on a website to a different page on the same website. Internal links are most helpful for building website architecture and spreading link equity across the website. Also, internal linking passes authority from popular webpages to less popular webpages.
As you create a new webpage, you should link to other relevant webpages and conversion points this way you can make your visitors stay longer on your website and eventually move them down the sales funnel. Adding a recommendation system is the automatic way to suggests web pages that are related to the ones currently viewed. Plus, you can add internal links within your main content through various “read more” and “click here” suggestions.
Optimize Outbound Links
Outbound links are one of the most undervalued tactics of on-page SEO optimization. But, by linking your content to high-quality websites you can pull their authority towards your own website and provides relevancy signals that help search engines determine your page’s topic.
So, whenever you create new content, see whether you can link to other relevant websites. But, don’t overdo your linking, because certainly, you don’t want Google to get suspicious about your linking and you don’t want to lead your visitors away from your website.
Nowadays people are almost always on their smartphones and people mostly conducted their queries through their mobile devices. More importantly, Google has already started migrating websites to mobile-first indexing. That means Google will first look at your website’s mobile version when crawling, indexing, and ranking your website.
Therefore, mobile-friendliness has turned into a “must” from “nice-to-have”, if your web pages aren’t optimized for mobile devices; it’s most likely to be excluded completely from mobile search results. Responsive web design is possibly the most widely used solution to go mobile-friendly and Google recommends it too. If you use WordPress or any other CMS platforms you can use a responsive template for your website. In case there is no CMS in place, there are some guidelines available on adapting the responsive design for your website. Sure, it’ll take a bit of work but it’s worth it.
Optimize Comment section
In case, if you allow comments on your website, you should ensure that links posted through comments are automatically set to nofollow, this way you can avoid the passing of any link juice and it will discourage others from spamming your comment section with their links.
Platforms like WordPress, Disqus, and Facebook automatically add the no-follow tag to all links while integrating the comment section on the platforms. So, it’s a matter of whether you’re using a custom solution or an extra plugin.
These are the most important On-Page SEO tactics that will help you to get better rankings in the search engines. If you take into account, most of the factors listed above are actually pretty easy to implement. So, give them a try!
Many brands make the mistake of messing up with their URL structure, hence focus on fixing it first. It’s one of the hardest SEO factors to fix, but it’ll give you long-term benefits. The rest of the factors can be fixed over time, and they aren’t that much complicated. I hope you found this new on-page SEO guide useful for your page optimization.
Is On-Page SEO Still Important in 2021? Now it’s time to hear from you! Do you find out the reasons to boost your ranking? Let me know by leaving a comment below.
If you have heard the term Google Analytics 4 or GA4 and are somewhat familiar with Google Analytics, then this short blog post is for you. The intent of this post is to highlight a few things about Google Analytics 4 without going into the details. As GA4 improves, new items will be added to this post and updated versions will be released.
Top 20 highlights of the Google Analytics 4
It is the latest free version of Google Analytics.
It is widely called GA4. No, the previous version is not called GA3, the previous version is called Universal Analytics.
The upgrade process from Universal Analytics to GA4 is not really an upgrade, it just creates a new GA4 property.
GA4 does not have a concept of “Views” and you can even run along with Universal Analytics.
You cannot move your data from Universal Analytics to GA4 and the data mode of GA4 is completely different from the old version.
In this new model, almost everything in GA4 is either tied to events or users.
Events are actions that happen on your site with or without user interaction. e.g., session start, page scroll, etc.
Events in GA4 can have 35 parameters unlike Universal Analytics, which only had 3.
Google Analytics 4 can capture 6 events by default, these are called Enhanced Measurement.
Enhanced Measurement events are Pageview, Scroll, Outbound link, Downloads, On-Site search, and YouTube video engagement.
GA4 also provides a list of recommended events by verticals so you do not have a figure out what to capture.
If Recommended events and enhanced events do not meet your needs, you can create your own custom events and reports with third-party Data Platforms such as Dashthis.
In GA4 you can configure events based on pages, right within the GA admin interface.
GA4 has a metric called Engagement sessions instead of “Bounce Rate” though it is not the opposite of “Bounce Rate”.
An engaged Session is a session that stayed on the site/app for 10 seconds or more or had a conversion event or views two pages or screens.
GA4 has a built-in debugger that allows you to debug tracking and activity on your site and app
Exploration has many exploration techniques. These e-commerce techniques are, Freeform, Funnel Exploration, Path exploration, Segment overlap, User Explorer, Cohort Exploration, and User lifetime.
In GA you can drill down see activity for each individual user using User Explorer in Exploration.
In addition to the above Exploration techniques, GA4 also has various templates to explore data for several business use cases and verticals.
GA4 has direct integration with BigQuery & you can send real-time data from GA4 to BigQuery.
Google Analytics 4 is now rolled out. Upgrade from UA to GA 4 is usually means that you lose the previous version and just get the new functionality, right? Well, that is not the case with the Google Analytics upgrade to Google Analytics 4. Upgrade in this case means that you will get a new Google Analytics property that will take some basic settings from your current Google Analytics property and use those to set up a new Google Analytics 4 property.
So, there is no need to worry about losing your existing property. After the upgrade process is complete, you will have two properties collecting data for your website. This gives you an opportunity to play with the new version without losing your existing setup and functionality.
If you are a data-driven marketer, then I hope the above 20 facts about Google Analytics version 4 are interesting findings for you! Let me what do you think? Anything new spotted on GA4? Let me know in the comment box below.
You don’t need to be informed about how important social media is. We can clearly see how the field has evolved as a major marketplace over the past few years. Nowadays, companies and agencies giving more importance to their social media marketing. Social media marketing is a very broad concept that comprises many social media platforms and marketing methods. It can be simply described as using social media networks to market your brand, products, and services and accomplishing your marketing goals. This involves the entire scope of marketing goals like website traffic, brand awareness, conversions, and many more.
1. Changing User Experience of Social Media Image Sizes
Social media is evolving its user experience (UX) in response to Google’s game-changing algorithm updates and the constant rise of content as king. Your social media profiles undeniably impact the content of your search engine results. In fact, social media profiles are often listed among the top SERP results in search listings for brand or business names. Respectively, your social media channels can give a more personal feel than web pages, and they’re a great way to get a first impression of a company’s personality off the bat. When people searching for your company, typically they go directly to your Facebook or Twitter page.
So, if you make your social media accounts more user-friendly, you can make the experience of getting to know your brand online more fun for the people who are looking for you online. And with a good user experience, you can get quick indexing, also, secure a top ranking in the SERP results. Ultimately, we use social media for building faithful relationships, nurturing audiences, voicing our brand’s identity, and sharing ideas. So, if you’re structuring, branding, and managing your social media channels’ designs and content in a way that people can easily access and understand the information then you can prominently connect your brand with them and easily achieve your social media marketing goals.
Here are some reasons why user experience is important for social media:
Good social media UX can leave a positive impression with your ideal users
Good social media UX can help increase your presence on search engines
Good social media UX can help more people stay on your social media channels longer
Good social media UX improves the accessibility of your social media channels to more people.
Good social media UX will help increase people’s engagement in your social media channels.
2. New Profile Looks of Social Media Channels
Most of the social media platforms are switching to their new interfaces and offering new profile looks for their users. These social media channels pick up random users to test their new interface looks and provide a final result based on the feedback and experience gathered from these users. Facebook’s new user interface (UI) and the dark mode features on Facebook and Instagram are some of the examples of new profile look changes in social media channels.
6 Major Interface changes in Facebook
Pick up where you left off’ functionality
Instagram photos on pages
New Video Player
Facebook’s Dark Mode
Facebook rolled out the dark mode feature on Facebook. But, at present, Facebook’s dark mode feature is limited to the desktop version and still, it’s not obtainable on any Android or iOS app.
According to Facebook, the new UI offers a neat look with big texts and it also presents the much-awaited dark mode but these new features are now limited to desktops only and will take some time to get them on the mobile apps.
Instagram’s Dark Mode
Instagram’s Dark Mode changes the colors on your device’s screen for a darker look. It’s open on both iOS and Android devices. To turn on the Dark Mode for Instagram, you’ll need to update your mobile device’s operating system to iOS 13 or Android 10 along with the update of your Instagram app. By turning on the Dark Mode in your device’s settings, you can activate the Dark Mode on Instagram.
3. Social Media Image Sizes for 2021
You all know how important your social media images are. In fact, based on the recent survey nearly 36% of marketers decide to spend over a third of their marketing budget on visual content. The social media images your brand needs to compete against keep on rising in terms of quantity and quality.
That’s why I’ve listed down the latest, most up-to-date social media image sizes for Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and Pinterest. So, check out the ideal image sizes to use on your social media channels in 2021.
Still, Facebook is the world’s most popular social network and has been becoming more and more visual in character, also increasingly geared for mobile devices. Even businesses use it for marketing purposes, still, Facebook is a “Social” network, therefore, experts advised professional users to avoid going too commercial or product-driven with their Facebook images. And recommend to convey the human side of your brand through your Facebook images and use the best resolution possible and shoot for the optimal Facebook post dimensions.
Ideal Facebook Image Sizes for 2021
• Facebook profile picture size: 180 x 180
• Facebook cover photo size: 820 x 462
• Facebook link image size: 1200 x 630
• Facebook image post size: 1200 x 630
• Facebook event image size: 1920 x 1080
• Facebook video size: 1280 x 720
• Maximum Facebook video length: 240 minutes
• Facebook ad size: 1200 x 628
• Facebook video ad size: 1280 x 720
• Facebook Story ad size: 1080 x 1920
• Facebook group cover image size: 1640 x 922
• Facebook messenger image ad size: 1200 x 628
Instagram is a visual social network where you can treat your inner photographer and filmmaker. At present, Instagram Stories are catching all the attention, but you can still catch the attention with static images. Make sure to use the three orientations available on Instagram (portrait, square, landscape) and compose your images accordingly. Also, it’s crucial to use the right Instagram post dimensions.
Ideal Instagram Image Sizes for 2021
• Instagram profile picture size: 110 x 110
• Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
• Instagram Stories size: 1080 x 1920
• Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
• Maximum Instagram video length: 60 seconds
• Minimum Instagram image ad size: 500 pixels wide
• Instagram photo thumbnails: 161 x 161
• Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
• Instagram IGTV video size: 1080 x 1920
Recent stats revealed that tweets with images get retweeted 150% more than those without images. For Twitter, you need striking images to stand out in a fast-moving newsfeed. Informative and easy-to-read infographics are one of the effective visual tactics brands can use to increase engagement on Twitter.
Ideal Twitter Image Sizes for 2021
• Twitter profile picture size: 400 x 400
• Twitter header size: 1500 x 500
• Twitter post image size: 1024 x 512
• Twitter card image size: 1200 x 628
• Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
• Maximum Twitter video length: 140 seconds
• Twitter ad size (image): 800 x 428
• Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Most businesses make the mistake that LinkedIn is the pure professional network where your profiles don’t need the wow factor of the other social networks. While it’s true that brand reliability and transparency are the most important factors here, a beautiful LinkedIn profile is an invaluable resource and welcoming card for your brand. Use polished, maximum resolution pictures. If employment is your goal, use your image of real estate to showcase your company’s best view.
Ideal LinkedIn Image Sizes for 2021
• LinkedIn company logo size: 300 x 300
• LinkedIn cover photo size: 1536 x 768
• LinkedIn Dynamic Ads size: 100 x 100 (company logo)
• LinkedIn Sponsored Content image size: 1200 x 627
• LinkedIn Hero image size: 1128 x 376
• LinkedIn Business Banner image: 646 x 220
• LinkedIn profile picture size: 400 x 400
• LinkedIn background photo size: 1584 x 396
• LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
• LinkedIn link post size: 1200 x 628
• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• Maximum LinkedIn video length: 10 minutes
YouTube has been the second most trendy social media platform for businesses to share video content where marketers need to greet the video requirements to do well on the channel. While the resolution and length of the video are extremely important, you also need to pay attention to the tiny details like your profile picture size, YouTube channel cover picture to capture the attention of the audience from the time they land on your YouTube Channel.
Ideal YouTube Image Sizes for 2021
• YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
• YouTube Display ads: 300 x 250
• YouTube Overlay ads: 480 x 60
• YouTube Companion banner ads: 300 x 250 pixels
• YouTube Skippable video ads length: 6 – 20 seconds
• YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
• YouTube Bumper video ads length: 6 seconds
• YouTube Standard video: 1280 x 760 pixels
Pinterest is all about visual content. Every month nearly 250 million people use these platforms to get to know the trends and find inspiration. When it comes to Pinterest images, you need to consider image verticals as the Pinterest image format is designed to fit tall images rather than wide ones.
Ideal Pinterest Image Sizes for 2021
• Pinterest Profile picture: 165 x 165
• Pinterest Board Display image: 222 x 150
• Pinterest Standard Pin size: Vertical images 1000 x 1500
• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3
TikTok is the latest trending video-sharing app that people are going crazy about. Not just people now brands also using this platform to engage and reach a new audience. Although there aren’t a lot of options or formats to upload videos on Tik Tok, you need to be aware of the basics formats before you start experimenting with the app.
Ideal Tik Tok Image Sizes for 2021
• Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
• Tik Tok Profile photo 200 x 200
4. Best Free Design Tools to Create Social Media Images
We all know ” a picture is worth a thousand words” but it’s really important to create a unique image that stands out from other thousand images on social media. Because the fame of images on social media has become more effective, Facebook posts with images receive 2.3X times more engagement than those without images, and Tweets with images acquire 150% more retweets than those without images. So, how can you make unique image designs that stand out from all the other images in your target audience’s Facebook, Instagram, Twitter, and other social media channels’ feeds? And how can you design images that generate more engagement with your brand’s social media profiles?
Perhaps, you’ll need a good design tool. Instagram filters and a slapdash text box won’t be enough for you. The good thing is, there are a lot of best free design tools to design engaging social media images that stand out on social media. Let’s have a look at them below!
Canva – Powerful template-based graphic creation
Adobe Spark – Minimalistic, modern designs
Pablo by Buffer – Quick-adding custom images to your social posts
Desynger – Design experience on a mobile device
Snappa – Fast text design
Gravit Designer – More advanced social media graphic design
5. Reasons for Why these Social Media Image Sizes and the Measures are Important
Social media is fastly becoming one of the most essential characteristics of digital marketing, which offers outstanding benefits that help you to reach millions of your potential customers worldwide. And if you are not utilizing this profitable source, you’re missing out on an incredible market opportunity for your business as social media is the easy way to spread the word about your product or service.
When you’re using social media for your marketing purpose it’s important to follow the latest trends and guidelines of social media so that you can stay ahead of your competitors in the game. When you do social media marketing by following the social media guidelines:
It becomes cost-effective for you
Improve your brand awareness
You can easily engage with your customers
Improve your brand loyalty
You can maintain healthier customer satisfaction
Create awareness in the marketplace
Increase your brand authority
Gain more traffic through your social media channels
There is no denying that Social media has many benefits for new startups and well-established brands. By consistently updating and upgrading your social media image sizes, you can boost your social media channels organic traffic, improve search engine optimization results, enhance your brand loyalty, build healthier customer satisfaction, and a lot more. Day by day your competition on social media keeps on increasing, so don’t let your competitors take away your potential customers. The earlier you start to update your social media channels based on the latest guidelines, the faster you see the growth in your business. Cheers!
What do you think about these recommended latest Social Media Image Sizes? Appreciate, if I get some feedback from you!
SEOs are running to check their rankings after hearing about December 2020 Core Update rollout. Some SEOs thought we might not get another core update from Google in 2020 but we did. Google has launched the December 2020 Core Update on December 3. This is the third Google core update of the 2020 year; it comes after the May 2020 core update which was released seven months ago. Historically, Google has released a Google core algorithm update every few months or so. But this time it has taken a bit longer. It seems like the COVID-19 pandemic delayed the rollout of Google’s next core algorithm update.
The Roll Out Announcement
Google tweeted announcing the December 2020 core update rollout, where Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
Google December 2020 Core Update started rolling out at 1 pm ET on December 3, which is approximately two and a half hours after Google said it would roll out. As is typical with these Google core updates, the December 2020 Core Update will typically take about one to two weeks to fully roll out.” But some websites are reporting huge changes like over 30% or more in less than 24 hours since it began to roll out.
SEOs’ Reactions on the December 2020 Core Update.
Obviously, the instant response from the SEO community to the launch of the December 2020 Core Algorithm Update is anxiety and fear. Normally SEOs and website owners expect the worst when it comes to Google core algorithm updates. However, these core updates are also opportunities for websites to be rewarded for their SEO efforts over the past several months. It’s especially true for the websites that are negatively impacted by previous Google core updates.
With a new core algorithm update Google will reconsider how Websites’ content should rank after the changes made to the website since the last Google core update. At the same time, websites that have been attentively working toward improving their rankings may see misfortunes. In nutshell, websites’ rankings can move around quite a bit over the coming weeks.
What Search Tracking Tools Are Showing?
Here’s what SERP rank tracking tools are showing. There were lots of movements on the SERP in the previous few days. And it looks like most of the SERP rank tracking tools are spiking with the start of the December 2020 Core Update rollout. Let’s take a look at what these tools are showing. Checkout the SEMRush SERP volatility for the last 30 days:
What to Do If You Are Hit by The December 2020 Core Update?
Google’s guidelines regarding the core update remain the same as it always has been where Google has given guidance on what to consider if your website is negatively impacted by a Google core update. There aren’t any specific actions to take to recover if website rankings drop after a Google core update. But, Google has provided a list of questions to consider if your website is hit by a Google core update. Google Core Algorithm Updates are intended to improve the overall quality of search results and to provide the best possible results to the searchers. Therefore, Google always recommends webmasters and SEOs to make their website content the best it can be.
So, keeping Google’s guidance in mind, improve your website’s content, SEO and E-A-T. In my previous blog about May 2020 Core Update, you can find effective ways to improve your website’s content, SEO and E-A-T.
Whenever Google releases its search ranking core algorithm updates, it means that your website can do better or worse in the SERP results. Knowing when Google makes these core updates gives us the chance to monitor our websites and do the needful changes to improve our website’s ranking and performance on the SERP. Now, we know Google started rolling out its December 2020 Core Update, so keep an eye on your analytics and rankings.
We’ll need to wait to see the full impact of the December 2020 Core Update, In the meantime, let me know how you did with this core update so far.
Unquestionably, Local SEO is essential if your business focuses on the customers in the regions its products or services are based in. After all, who makes hot chocolate pudding in London and sells it in Paris. Unless, of course, the chocolate shop has grown significantly and opened a new branch in France as well.
Besides, half of all Google searches seek local information. Therefore it’s necessary to take care of your local SEO so that your business pops up in front of your target audience when they search for products or services related to your business.
However, most of the business owners usually make the following 10 local SEO mistakes when they attempting to take the nuts and bolts of local SEO optimization into their hands, that will jeopardise your efforts and give your competitors the advantage.
Top 10 Local SEO Mistakes
So, without further ado, go through the following list like a checklist to determine you’re not doing these mistakes in your local SEO optimization.
Let’s get started with the most common local SEO mistakes and how you can avoid them.
Not Claiming Your Google My Business Profile
When you consider SEO, you immediately think of your business website ranking in SERP results. But, there is a twist with local SEO.
For example, search for “nearby restaurants”, you’ll see a big map in the upper right corner and with that, you’ll see information (name, address, phone number, reviews, etc.) for nearby restaurants listed in the main search results.
Once your GMB profile is set up, you need to verify your business profile so nobody else is able to edit your profile in the future. Also, ensure your business listing includes a proper and unique description of what your business does, categorized properly, your business contact information is correct and you upload relevant pictures of your business.
Having Duplicate Business Listings
Another common local SEO mistake I see businesses do is having duplicate Google My Business Profiles. We all know, Google really hates duplicate content in its search results. Because it gives bad experience to the users who searching to see the same information twice in their search results. Not only that, it’s a waste of Google’s resources to analyze all of those duplicate information and store them.
That’s why having duplicate listings is against Google’s terms of service. Every business should only have one Google My Business profile. You can use the Moz Local Search tool to find the duplicate listings by simply typing your business’s name and address. If you find any duplicate listings for your business, then contact Google to get them removed as soon as possible so they don’t impact your search rankings.
Not Filling Relevant Categories is a Big Local SEO Mistake
Usually, on Google My Business and other local citation sources, they often provide a list of relevant “categories” to describe your business. These categories are like sections of the Yellow Pages, the more categories you advertise in, the more likely your prospects are to find your business. So, you should always add as many categories as you can find that are relevant to your business.
Also, be careful when you choose your categories because it’s against Google’s terms to include irrelevant categories. You add up to 10 categories in your Google My Business profile, so, review the categories selected by the top-ranking local businesses and choose your categories accordingly.
Website Not Optimized for Mobile
Local SEO and mobile go hand in hand because nowadays more and more people are using smartphones to search for local businesses on the go. Personally, I do this often.
That’s why it’s really important to have a mobile-optimized website; otherwise, you will push your audience towards your competitors who have the mobile-optimized website.
Google has already moved to mobile-first indexing, which means that your mobile-optimized website will be the primary website Google analyzes for ranking purposes. And since July 1, 2019, Google has enabled mobile-first indexing by default for all new websites. So, if you haven’t optimized your website for mobile yet, you need to build a mobile-optimized website in order to compete in the local search results.
Missing Primary Contact Information On Website
Go to your website’s contact page and make sure all your contact information is correctly listed. Especially, ensure your business’s Name, Address, and Phone number are listed as text rather than the image so that Google can easily read your contact information and verify its accuracy.
Google doesn’t want to show inaccurate information in its search results. That would damage their credibility, and eventually, they would lose their loyal users. So, one of the key measures Google considers to verify your contact information is to compare the information listed on your business website versus the information listed on your Google My Business profile. If your website and profile aren’t containing the same exact contact information, you’ll need to edit your website or your Google My Business profile to make them well-matched.
Inaccurate NAP Information On Online
NAP is an abbreviation used for Name, Address, and Phone number. As I stated above, it’s crucial to have the same contact information listed on both your business website and your Google My Business profile. But, it’s not ending here; Google takes a huge step further and compares your contact information listed on your official website versus your contact information listed on other websites across the internet.
That means you should have the same NAP information on every single webpage that lists your contact information. Especially I’m talking about business directories since those are the websites most likely to display your contact information publicly online. Again you can use Moz Local search tool to find out whether your business has any inaccurate NAP information listed on the web.
Missing Important Citations
A citation is simply a mention of your business NAP information on another website. In the above point, I emphasized the importance of consistency of your NAP information across all your online citations. Well just because you have accurate NAP information doesn’t mean you’re doing it right.
There are possibilities for you to miss out the vital citations that are hurting your Google ranking. Here also you can use Moz Local search tool to check if you’re missing any important citations. If you find that you’re missing some citations, and then simply add all of those important citations of your business to the websites.
Okay, enough of Google My Business, NAP and citations. Let’s have a look into other Local SEO mistakes that are easy to fix.
Low Quality, Thin Content On Website
Your business website plays an important role in how high your business will rank in the search results. And when it comes to websites, search engines are starting to more heavily weigh the amount and quality of content on the websites. That means your business website should have high-quality content about your business, your products /services and other essential information.
For Local SEO, you should also ensure to add local keywords, phrases, and content as localized content helps you to send more signals to search engines about your geographic focus. High-quality content about your business, with local keywords, help your business to appear higher in local searches.
Google’s mission is to give searchers the most relevant results that are most likely to answer the queries. Generally, websites with more content offer more detailed information than websites with less content. That’s why it’s so important to go through all your key webpages and ensure they have a minimum of 500 words of relevant content.
Not Receiving Customer Reviews
Many businesses won’t make a rigorous effort to get their customers to give reviews about them online. They usually think asking for reviews will make them to receive negative reviews, or it’s not worth the effort when customers can do it themselves. But, there’s no silver bullet solution to make your customers give reviews. All you can do is ask your customers via email, over the call or in-person and make it easy for each customer to write a review.
In the above mentioned 3 approaches, I’ve found that asking via email along with a link and directions is the most effective approach because you’re leading your customers straight to it to leave their reviews. Getting positive reviews will be a slow process, but with time you will receive them and that’ll give you a real competitive advantage which is hard to replicate.
Not Active On Social Media is a terrible Local SEO Mistakes
Many local businesses do not use social media to its full potential. But, Social media activity is one of the many ranking signals Google uses to rank businesses. I know, there’s some debate about this, whether or not social media has a direct impact on rankings. However, you can’t deny that social media is a great way to get exposure and generate a buzz about your business.
Besides, if you’re already making good content, social media is the best way to promote your content to get it visible to your target audience. While social media isn’t a main factor of local SEO success, still it’s a mistake to totally avoid social media.
It’s an art and a science to getting your local SEO to work right. Luckily, avoiding these common local SEO mistakes can ensure your business will be publicized to your potential customers in your local region. It can also help you to convert them into real customers.
If you avoid making these Local SEO mistakes or if you fix them all, you will have a competitive advantage on your competitors, it will help you to get higher rankings than them, your business will appear in more searches than them, and you will convert more sales than them. Sounds great, doesn’t it?
Do you want to attract new customers in your local region? Want help with Local SEO? Let me help you!
Today’s consumers mandate personalized and authentic buying experiences on their preferred channels, in ways that matter to them.
The internet, somehow, takes the model of tailored marketing to a completely new level. Static and periodic marketing approaches aren’t working anymore, then; what’s more? The huge quantities of data formed by our connected digital world allow a high level of personalization that has never been possible before. And, this is the basis of adaptive marketing.
Let’s move on to our today’s topic adaptive marketing!
???? What is Adaptive Marketing?
Adaptive marketing is a personalized marketing approach that allows brands to build more personalized and authentic relationships with their customers, based on the feedback they gathered from numerous data points. It not only allows marketers to adapt personalization in their messaging but also in the products and services. As a reward, brands get more sales, long-lasting customer loyalty, and sustainable business growth.
???? An Introduction to Psychographic Branding
The psychographic branding method can help brands to foresee how different types of personalities would interact with their brand and their products/services, also allow them to create a mix of tailored micro-messages based on universal personality types, and assist them to bring a marketing strategy closer to the individual level.
Most of the marketing tools are designed to answer the typical questions like what, when, who and how. But, without violating the privacy of people, psychographic branding can find answers to the question “Why?” Besides, psychographic branding can be used in an ethical way in marketing that can help brands to define sub-target groups of their customers based on their personality type.
???? How to Use Psychographic Branding in Adaptive Marketing?
The way to build an adaptive marketing strategy incorporating with psychographic branding is a 2-step process:
Define what your brand means to people
Tailor your messages for each personality type that they can easily receive and process.
Define What Your Brand Means to People
Your brand represents a common meaning to its audience and that meaning is actually your brand itself. However, it’s not your logo, your brand experience or even your products; in fact, they all are just proxies that remind people of what your brand means to them.
Actually, your brand meaning is the ultimate value that you offer to your customers and it determines how people see you as a brand. To find out the meaning of your brand, first, you need to understand why people use your brand’s products or services and how does it connect with their psychology. By defining what your brand means to people, you can provide a more transparent brand experience for your customers.
Tailor your messages for each personality type
As I mentioned above, every brand represents a meaning to its audience. But, the audience can be divided into smaller groups based on their personality type and still share a connection with a brand for different reasons.
These personality types would give direction to how people receive your message and process it to make their ultimate buying decisions.
According to psychometric tool DISC, there are totally 16 types of personalities in the universe: 4 primary personalities and 12 combinations personalities of the primary personalities. To make it easier, today, I’ll explain the 4 primary personalities and how you can tailor your messages for each personality type.
The dominant types of people always focus on the results and they want to make the final decision, so they tend to ignore the method and process.
The best way to attract these kinds of people is to embrace a direct approach in your marketing strategy. No process explanations, no exciting stories about how your products or services will make the world a better place, etc. You can simply attract these dominants people’s attention by being short and direct.
Influencing types of people usually get hyped by exciting visions of the future and always want their environment to be positive.
That means the use of scaremongering (negative messages to trigger fear) may not work well with these kinds of people.
You need to focus on things that they can accomplish using your products or services and help them to be a part of your bigger vision. If they feel excited about your brand only, these influencers will consider your product’s or service’s price. So, you should include visual marketing tactics in your strategy to help influencers visualize the future in their minds, on the other hand, it will help you to reinforce and clarify your messages to them.
The steady type people like a methodical course of action and often look for consistent, loyal and supportive individuals.
When approaching these kinds of people, you need to show empathy and friendliness. In your marketing strategy, you should avoid overwhelmingly-strong language. Through warm and meaningful conversations you can build your brand trust among these people. Trust me; this type of people could form a big part of your loyal customers.
Skeptical people usually come under this personality type, who are mainly interested in facts and figures. These kinds of people enjoy long, thorough analysis and choose to avoid small talk.
That’s means, unlike dominants type of people, you need to provide the calculating type of people with as much information as you can, and give them enough space to analyze it.
These type of personalities usually like security, so, providing them with assurances and evidence on the claims that your brand is making would be extremely convincing. Like I said above, you should ensure that your messaging is reassuring and contains plenty of facts, figures and stats.
???? Adaptive Marketing Framework
As marketers, one of the biggest and most tough questions to answer is how to market to the masses without becoming so generalized.
This is where adaptive marketing comes into play. Adaptive marketing helps marketers predict how different personality types of people will interact with a brand and its products and services. This information then allows brands to create tailored micro messages to individual personalities.
The best part about adaptive marketing is that it can help you to create complete innovative and personalized marketing strategies while still abiding by your brand’s privacy regulations.
A customer behavior analysis is a qualitative and quantitative observation process of how customers interact with your brand, its products and services. This analysis provides insight into customers’ motives, priorities and decision-making methods during their buying journey. Through customer behavior analysis you can understand how customers feel about your brand and how that perception aligns with their core values.
Leveraging the data from your customer behavior analysis, you can personalize your content that’s unique to each customer. This method called as personalized marketing in which brands use customer behavior analysis data and digital technology to deliver personalized messages and product or service offerings to their current or prospective customers.
The below image will give you an idea about the adaptive marketing personalization process.
Providing a real-time experience for your customers is a two-steps process:
Delights your customers by providing what exactly they seek from your brand
Shows sophistication and responsiveness towards your customers
According to studies brands with the best customer real-time experience increase revenue at two times the rate of those with the worst. Many times we see examples of customer delight experience going viral on social media, which is the beauty of the customer real-time experience. Because when you provide real-time experience to your customers, the delight customers tend to spread word-of-mouth goodwill about your brand or business. That means, your brand will gain a positive identity in the marketplace.
Proactive engagement means identifying ways to enhance your customers’ customer experience without the customer asking for it or even knowing that it’s possible. For example, a text message letting a customer know that her order has been delayed, an email informing a customer that a new T-shirt design from their favourite Cloth line is available, or a phone call checking to ensure that the shipping address mentioned on file is correct. Proactive engagement can help you to build customer trust and long-term relationships with your brand.
The below diagrams will explain to you about adaptive marketing framework and its process.
???? Adaptive Marketing Examples
Let’s check out some examples of how adaptive marketing works and how it can help you to grow your business.
The custom copy is one of the best ways to use adaptive marketing technology. When people visit your business website, this custom copy technology will ask them to fill in a form with their name, contact details like email as well as their industry.
Each of these people comes from different industries and buys different things from your website. So once they have submitted form with specific information, the next time that they visit your website they’ll see web copy based on their industry and buying habits. Simply custom copy helps you to market differently depending on people, their industry and buying behavior.
Reward Returning Customers
If you’re being honest, you’re probably going to accept that the majority of your business sales come from your returning customers. So, reward those returning customers to keep them coming back for more! Reward them with offers, coupons, special gifts, etc, then you’ve got a cult-following for life. A little appreciation for your customers goes a long way and you will get the extra engagement with your emails and social media channels that’ll help you to grow your overall customer base.
Let’s say recently you’ve attended a trade show and got a huge list of emails. Flare an email thanking everyone and say how you enjoyed meeting them at the trade show, also attached the link to your homepage in the email. When they click the link to your homepage, let’s greet them with a banner that specifies the trade show and offer a discount. These new prospective customers will be blown away that you redid your homepage banner and offered a discount just for them. So, more likely they’ll become your customers.
Hope these above examples gave you a clear idea about the adaptive marketing approach. Now, let’s take a look at some case studies of adaptive marketing.
Adaptive Marketing Case Study.
Brands are already aware of this phenomenon marketing approach that is spreading like wildfire in the leading marketing companies. Let’s see two examples of internationally popular brands that used the adaptive marketing approach to provide best customer experience.
People’s favourite brand viz. Coca Cola was one of the best examples that justifies and distinctively sets adaptive marketing method. The Coca Cola Company set up Coca Cola Freestyle — a data-driven vending machine that allowed customers to mix different flavors and creates their likeable mocktails with more than 200 Coca Cola products. The vending machine tracked and collected the data from the consumers to identify the most popular flavors. Coca Cola used this data to introduce new product variants and flavors that responded to consumer preferences.
Lay’s Potato Chips
Another good example of similar execution from another consumer brand was from Frito-Lay, their many successful attempts with their new flavors of Lay’s Potato Chips. The brand created a marketing campaign that engaged consumers by asking them to suggest new flavour combinations for their favourite potato chips. This marketing campaign garnered many consumer impressions and Frito-Lay leveraged the reach of TV advertising to direct the communication with their consumers. Later, many consumer-submitted flavors were picked up by the brand and were introduced in the market. This benefited the brand by widening its brand awareness with positive identity and satisfied consumers by transforming collected data into tailored products.
???? Benefits of Adaptive Marketing
Structuring your brand’s marketing mix around adaptive marketing concept can strengthen and develop a new strategy for enhancing customer experiences, without hefty expenditures. The benefits reaped from the adaptive marketing approach can impact the brand’s identity in the long term. These benefits include:
Trust: If a brand aims to achieve anything more important than sales, it’s consumers’ trust. Adaptive marketing approach makes your Consumers feel comfortable about sharing their personal data with your brand as you sell the products or services they need.
Transparency: Using your consumer information comes with great responsibilities. When you’re gathering consumer information to construct your marketing strategy, you should allow consumers to know how their preferences are going to be used by your brand. This practice encourages transparency between your brand and the consumer. And if your brand delivers what your consumers asked for, you have a fair chance to gain their loyalty.
Information: In the adaptive marketing approach, you collect vast information both about your actual and potential consumers to provide personalized product variants to them. This information can give major insights about consumer behavior and preferences that can later be used to craft new marketing strategies.
Leadership: Adaptive marketing is all about adapting to consumer touchpoints and creating audacious brand experiences. It can bring a leadership quality to the brand’s image in the market and a brand can be deemed successful in the market’s view.
Strong Identity: With adaptive marketing approach brands have a good opportunity to become the more likeable brand of people that they cater to. The capacity to constantly adapt whilst staying true to their brand personality throughout the marketing process brings more value and positive identity to the brand.
Apart from the above five benefits, adaptive marketing approach helps brands to save more advertising and branding resources.
We’re living in a world where everything is interconnected with each other. Not only people are becoming increasingly connected to the internet, even objects are becoming ‘smarter’ and more connected. Moreover, in this new digital age, customers mandate personalization, and to personalize on a massive level, marketers need to concentrate on adaptive marketing systems that can capture customers’ behaviors, enable marketers to familiarize to those behaviors and eventually help them to win in the marketing game.
Interpreting the nature and benefits of the adaptive marketing technique can help us to evolve a rigid understanding of this dynamic marketing approach that turns out to be a permanent game-changer in the age of digital marketing.
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