Social Media Image Sizes for 2021: The Ultimate Cheat Sheet

You don’t need to be informed about how important social media is. We can clearly see how the field has evolved as a major marketplace over the past few years. Nowadays, companies and agencies giving more importance to their social media marketing. Social media marketing is a very broad concept that comprises many social media platforms and marketing methods. It can be simply described as using social media networks to market your brand, products, and services and accomplishing your marketing goals. This involves the entire scope of marketing goals like website traffic, brand awareness, conversions, and many more.

Today in this post, I will discuss some of the best social media guides in 2021, you can best utilize them for your social media marketing strategy.

1. Changing User Experience of Social Media Image Sizes

Social media is evolving its user experience (UX) in response to Google’s game-changing algorithm updates and the constant rise of content as king. Your social media profiles undeniably impact the content of your search engine results. In fact, social media profiles are often listed among the top SERP results in search listings for brand or business names. Respectively, your social media channels can give a more personal feel than web pages, and they’re a great way to get a first impression of a company’s personality off the bat. When people searching for your company, typically they go directly to your Facebook or Twitter page.

So, if you make your social media accounts more user-friendly, you can make the experience of getting to know your brand online more fun for the people who are looking for you online. And with a good user experience, you can get quick indexing, also, secure a top ranking in the SERP results. Ultimately, we use social media for building faithful relationships, nurturing audiences, voicing our brand’s identity, and sharing ideas. So, if you’re structuring, branding, and managing your social media channels’ designs and content in a way that people can easily access and understand the information then you can prominently connect your brand with them and easily achieve your social media marketing goals.

Here are some reasons why user experience is important for social media:

  • Good social media UX can leave a positive impression with your ideal users
  • Good social media UX can help increase your presence on search engines
  • Good social media UX can help more people stay on your social media channels longer
  • Good social media UX improves the accessibility of your social media channels to more people.
  • Good social media UX will help increase people’s engagement in your social media channels.

2. New Profile Looks of Social Media Channels

Most of the social media platforms are switching to their new interfaces and offering new profile looks for their users. These social media channels pick up random users to test their new interface looks and provide a final result based on the feedback and experience gathered from these users. Facebook’s new user interface (UI) and the dark mode features on Facebook and Instagram are some of the examples of new profile look changes in social media channels.

6 Major Interface changes in Facebook

  • Dark Mode
  • Pick up where you left off’ functionality
  • Cleaner’ Interface
  • Instagram photos on pages
  • New Video Player
  • Overhauled Marketplace

Facebook’s Dark Mode

Facebook rolled out the dark mode feature on Facebook. But, at present, Facebook’s dark mode feature is limited to the desktop version and still, it’s not obtainable on any Android or iOS app.

According to Facebook, the new UI offers a neat look with big texts and it also presents the much-awaited dark mode but these new features are now limited to desktops only and will take some time to get them on the mobile apps.

Instagram’s Dark Mode

Instagram’s Dark Mode changes the colors on your device’s screen for a darker look. It’s open on both iOS and Android devices. To turn on the Dark Mode for Instagram, you’ll need to update your mobile device’s operating system to iOS 13 or Android 10 along with the update of your Instagram app. By turning on the Dark Mode in your device’s settings, you can activate the Dark Mode on Instagram.

3. Social Media Image Sizes for 2021

You all know how important your social media images are. In fact, based on the recent survey nearly 36% of marketers decide to spend over a third of their marketing budget on visual content. The social media images your brand needs to compete against keep on rising in terms of quantity and quality.

That’s why I’ve listed down the latest, most up-to-date social media image sizes for Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and Pinterest. So, check out the ideal image sizes to use on your social media channels in 2021.

Facebook

Still, Facebook is the world’s most popular social network and has been becoming more and more visual in character, also increasingly geared for mobile devices. Even businesses use it for marketing purposes, still, Facebook is a “Social” network, therefore, experts advised professional users to avoid going too commercial or product-driven with their Facebook images. And recommend to convey the human side of your brand through your Facebook images and use the best resolution possible and shoot for the optimal Facebook post dimensions.

Ideal Facebook Image Sizes for 2021

• Facebook profile picture size: 180 x 180
• Facebook cover photo size: 820 x 462
• Facebook link image size: 1200 x 630
• Facebook image post size: 1200 x 630
• Facebook event image size: 1920 x 1080
• Facebook video size: 1280 x 720
• Maximum Facebook video length: 240 minutes
• Facebook ad size: 1200 x 628
• Facebook video ad size: 1280 x 720
• Facebook Story ad size: 1080 x 1920
• Facebook group cover image size: 1640 x 922
• Facebook messenger image ad size: 1200 x 628

Instagram

Instagram is a visual social network where you can treat your inner photographer and filmmaker. At present, Instagram Stories are catching all the attention, but you can still catch the attention with static images. Make sure to use the three orientations available on Instagram (portrait, square, landscape) and compose your images accordingly. Also, it’s crucial to use the right Instagram post dimensions.

Ideal Instagram Image Sizes for 2021

• Instagram profile picture size: 110 x 110
• Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
• Instagram Stories size: 1080 x 1920
• Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
• Maximum Instagram video length: 60 seconds
• Minimum Instagram image ad size: 500 pixels wide
• Instagram photo thumbnails: 161 x 161
• Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
• Instagram IGTV video size: 1080 x 1920

Twitter

Recent stats revealed that tweets with images get retweeted 150% more than those without images. For Twitter, you need striking images to stand out in a fast-moving newsfeed. Informative and easy-to-read infographics are one of the effective visual tactics brands can use to increase engagement on Twitter.

Ideal Twitter Image Sizes for 2021

• Twitter profile picture size: 400 x 400
• Twitter header size: 1500 x 500
• Twitter post image size: 1024 x 512
• Twitter card image size: 1200 x 628
• Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
• Maximum Twitter video length: 140 seconds
• Twitter ad size (image): 800 x 428
• Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

LinkedIn

Most businesses make the mistake that LinkedIn is the pure professional network where your profiles don’t need the wow factor of the other social networks. While it’s true that brand reliability and transparency are the most important factors here, a beautiful LinkedIn profile is an invaluable resource and welcoming card for your brand. Use polished, maximum resolution pictures. If employment is your goal, use your image of real estate to showcase your company’s best view.

Ideal LinkedIn Image Sizes for 2021

Company pages:

• LinkedIn company logo size: 300 x 300
• LinkedIn cover photo size: 1536 x 768
• LinkedIn Dynamic Ads size: 100 x 100 (company logo)
• LinkedIn Sponsored Content image size: 1200 x 627
• LinkedIn Hero image size: 1128 x 376
• LinkedIn Business Banner image: 646 x 220

Personal pages:

• LinkedIn profile picture size: 400 x 400
• LinkedIn background photo size: 1584 x 396
• LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
• LinkedIn link post size: 1200 x 628
• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• Maximum LinkedIn video length: 10 minutes

YouTube

YouTube has been the second most trendy social media platform for businesses to share video content where marketers need to greet the video requirements to do well on the channel. While the resolution and length of the video are extremely important, you also need to pay attention to the tiny details like your profile picture size, YouTube channel cover picture to capture the attention of the audience from the time they land on your YouTube Channel.

Ideal YouTube Image Sizes for 2021

• YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
• YouTube Display ads: 300 x 250
• YouTube Overlay ads: 480 x 60
• YouTube Companion banner ads: 300 x 250 pixels
• YouTube Skippable video ads length: 6 – 20 seconds
• YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
• YouTube Bumper video ads length: 6 seconds
• YouTube Standard video: 1280 x 760 pixels

Pinterest

Pinterest is all about visual content. Every month nearly 250 million people use these platforms to get to know the trends and find inspiration. When it comes to Pinterest images, you need to consider image verticals as the Pinterest image format is designed to fit tall images rather than wide ones.

Ideal Pinterest Image Sizes for 2021

• Pinterest Profile picture: 165 x 165
• Pinterest Board Display image: 222 x 150
• Pinterest Standard Pin size: Vertical images 1000 x 1500
• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

TikTok

TikTok is the latest trending video-sharing app that people are going crazy about. Not just people now brands also using this platform to engage and reach a new audience. Although there aren’t a lot of options or formats to upload videos on Tik Tok, you need to be aware of the basics formats before you start experimenting with the app.

Ideal Tik Tok Image Sizes for 2021

• Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
• Tik Tok Profile photo 200 x 200

4. Best Free Design Tools to Create Social Media Images

We all know ” a picture is worth a thousand words” but it’s really important to create a unique image that stands out from other thousand images on social media. Because the fame of images on social media has become more effective, Facebook posts with images receive 2.3X times more engagement than those without images, and Tweets with images acquire 150% more retweets than those without images. So, how can you make unique image designs that stand out from all the other images in your target audience’s Facebook, Instagram, Twitter, and other social media channels’ feeds? And how can you design images that generate more engagement with your brand’s social media profiles?

Perhaps, you’ll need a good design tool. Instagram filters and a slapdash text box won’t be enough for you. The good thing is, there are a lot of best free design tools to design engaging social media images that stand out on social media. Let’s have a look at them below!

  • Canva – Powerful template-based graphic creation
  • Adobe Spark – Minimalistic, modern designs
  • Pablo by Buffer – Quick-adding custom images to your social posts
  • Desynger – Design experience on a mobile device
  • Snappa – Fast text design
  • Gravit Designer – More advanced social media graphic design

5. Reasons for Why these Social Media Image Sizes and the Measures are Important

Social media is fastly becoming one of the most essential characteristics of digital marketing, which offers outstanding benefits that help you to reach millions of your potential customers worldwide. And if you are not utilizing this profitable source, you’re missing out on an incredible market opportunity for your business as social media is the easy way to spread the word about your product or service.

When you’re using social media for your marketing purpose it’s important to follow the latest trends and guidelines of social media so that you can stay ahead of your competitors in the game. When you do social media marketing by following the social media guidelines:

  • It becomes cost-effective for you
  • Improve your brand awareness
  • You can easily engage with your customers
  • Improve your brand loyalty
  • You can maintain healthier customer satisfaction
  • Create awareness in the marketplace
  • Increase your brand authority
  • Gain more traffic through your social media channels

Conclusion

There is no denying that Social media has many benefits for new startups and well-established brands. By consistently updating and upgrading your social media image sizes, you can boost your social media channels organic traffic, improve search engine optimization results, enhance your brand loyalty, build healthier customer satisfaction, and a lot more. Day by day your competition on social media keeps on increasing, so don’t let your competitors take away your potential customers. The earlier you start to update your social media channels based on the latest guidelines, the faster you see the growth in your business. Cheers!

What do you think about these recommended latest Social Media Image Sizes? Appreciate, if I get some feedback from you!

Top 10 Outstanding Social Media Management Tools for 2020

Unless, if you’ve been living in a forest cave for the recent decade. You already know the importance of social media to increase your brand awareness, generate more leads, and especially get more conversions.

However, managing your presence on social media can be extremely time-consuming with so many diverse tasks like designing graphics, scheduling posts in different social media profiles, monitoring performance, tracking analytics, etc. And it can be difficult to find the skills and manpower to execute all these tasks effectively. Therefore, you need the right strategy and the right social media management tools for your social media Campaigns.

Thankfully, there are thousands of social media tools in the market, but, not all of them can be classified as social media management tools. So, today I’ve picked up the 10 best social media management tools that could be essential for you in 2020.

We’re going to have a bit longer ride. So, put your seatbelt on and get ready!

What Makes a Good Social Media Management Tool?

Before we get into the tools, let’s talk about what a good social media management tool actually is. A good social media tool is an all-in-one tool that helps you to manage your social media presence effectively in multiple social media channels. And here are some key features social media management tools should have.

1) Help You to Save Time

The purpose of using a social media tool is to do similar tasks in less time with better results than you could without it. So, choose the social media management tools that not just automate a process but also give you quality results.

2) Easy to Use

You can save time only if social media management tools are easy and simple to learn how to use. Many social media tools offer tutorials about how to use their tools and some have excellent customer service where you can get immediate expert advice if you need help in choosing the best user-friendly tool that your team could find easy to use.

3) Affordable

Social media management tools should be affordable for your budget. Even you can get many high-quality social media tools for free, so all you need to do is sign up. Whether it’s free or for a cost, find the social media tools that are budget-friendly, then you don’t need to go back and forth with the accounting department to get approval for your budget.

4) Increase Your Brand Awareness

The biggest benefit we gain from our social media presence is brand awareness. So, when you’re choosing your social media management tools, you should make sure their services help you to increase your brand awareness.

5) Keep You Organized

One of the key benefits of social media tools is to keep you organized. So, make sure the social media management tools you’ve selected are efficient in keeping your social media tasks well-organized and tidy. This will help you to monitor your tasks effectively, give easy access to your tasks so you can go back and edit them later and most importantly save much of your precious time.

Top 10 Social media management Tool in 2020

I spend quality time checking these TOP 10 social media management tools quality, price, features, customer feedback, support and trustworthiness. Here is the list of social media management tools that help you with all aspects of handling your social media kingdom.

 
  1. Sprout Social
  2. AgoraPulse
  3. Sendible
  4. Falcon.io
  5. ContentCal
  6. Kontentino
  7. ContentStudio
  8. Hootsuite
  9. Buffer
  10. Planable.io

This post focuses on the following key elements of social media management tools:

  • Publishing – Posting and scheduling your social media posts.
  • Social Engagement – A single dashboard to monitor and manage all your social networks posts, messages and interact with your audience.
  • Audience Management Support – Let you view the insights into your audience to discover the influencers and the most engaged. Like simple social CRM.
  • Supported Networks – Social Media channels that you can manage with the particular social media management tool.
  • Standout Features – The unique features you can get from the specific social media management tool.

Let’s get started! I’ve ranked social media management tools from top to bottom. (Where the tools ranked at the top are highly recommended.)

  1. Sprout Social

 
Build and grow stronger relationships on social

Sprout Social is an all-in-one social media management platform built for connection that helps brands and agencies of all sizes to understand, reach and engage with their audience. This tool is a leader in usability, customer support, ROI, and user adoption which is used by over 20,000+ brands around the world, in businesses like education, hospitality, tech, digital marketing agencies, fashion, and many other businesses. With sprout social, you can easily do social media publishing, in-depth analytics, and engagement across all of your social profiles.

 
  • Publishing: Sprout Social has some cool publishing features that include all the basics and a few more customized features. For example, individual statistics on every post posts review & approval, and schedule multiple social media posts across different profiles.
  • Social Engagement: Sprout Social has the social inbox, social monitoring and keyword searching features that help you monitor your brand on social media. It also allows you to create automated Chatbots to quickly respond to incoming messages.
  • Audience Management Support: Sprout Social has Social CRM that access conversation histories and relevant contact details to provide personalized responses to incoming messages from customers / potential customers. You can also enable Help Desk Integration to create, track and manage support issues of your audience.
  • Supported Networks: Twitter, Facebook, Instagram, LinkedIn, and Pinterest
 

Pricing:

 
  1. Standard – $99/Month
  2. Professional – $149/Month
  3. Advanced – $249/Month
  4. Each pricing has a free trial offer
 

Standout Features:

  • Offers a single platform to manage all your social media profiles.
  • Give comprehensive audience management support to provide a good customer care service.
  • In-depth analytics and engagement across all of your social profiles.
 
  1. AgoraPulse

 
Powerful features built for easier social media management.

Agorapulse is a simple cloud-based social media management and CRM solutions platform to schedule your social media content, get reports, and engage with your followers. Agorapulse offers social influencer management, social media profile management, and social media analytics is a powerful suite. This social media tool is suitable for different business categories like Small business, Medium business, and Large business.

  • Publishing: AgoraPulse has the automated post feature, where you can queue your evergreen posts, put labels on your content that allow you to save and analyze your every social media post and you can also control who drafts and approves your social media post content.
  • Social Engagement: AgoraPulse combines all your social media profiles conversations in one place, so, you can easily reply, review, or label them. The social inbox feature captures organic/paid post comments, direct/private messages, and reviews in order.
  • Audience Management Support:  AgoraPulse allows you to view public profile information and private notes about each user in your “Fans & Followers” tab that helps you to identify your most passionate fans and followers. With a click on a user, you can review a history of their conversations with your brand.
  • Supported Networks: Facebook, Instagram, Twitter, YouTube, and LinkedIn
 

Pricing:

 
  1. Medium (Best for small businesses) – US$79/Month
  2. Large (Best for agencies) – US$159/Month
  3. X-Large (Best for larger organizations) – US$239/Month
  4. Enterprise (Best for large teams with many profiles) – US$399Month
  5. Each pricing has a free trial offer
 

Standout Features:

  • Offers all the publishing options you need for your social media posts publishing management.
  • AgoraPulse combines all your social media profiles conversations in one place.
  • Comprehensive analytics reports to identify which metrics have gone up or down in any given period.
 
  1. Sendible

 
Build stronger brands on social media.

Sendible is a sophisticated social media management tool that helps you to streamline your social media management from planning and collaboration to engagement and analytics. The social media tool provides social media monitoring, analytics, and audience engagement services which can be useful to small, medium, and large businesses from all industries. These features will help you to demonstrate your value to clients with advanced reporting and deeper insights. The more interesting thing about Sendible is that you can also measure your social media ROI from the very same dashboard on Sendible you’re using to manage your social networks and schedule messages.

 
  • Publishing: Sendible has a Smart Queue feature and Auto Post feature that helps you to put your favorite posts on a repeat posting schedule. Its smart recommendation system also recommends the top-performing posts on your social media channels.
  • Social Engagement: Sendible has the Social Inbox feature, team member features, and social listening features that allow you to monitor different keywords and see what is being said about your brand.
  • Audience Management Support: Sendible has a separate dashboard for each user and even offers a white label solution that allows you to monitor your audience, your brand reputation, and your success.
  • Supported Networks: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Google Analytics

Pricing:

 
  1. Starter (For Solopreneurs) – $29/Month or $24/Month Billed Yearly
  2. Traction (For Startup Agencies) – $99/Month or $84/Month Billed Yearly
  3. Growth (for Growing Agencies) – $199/Month or $169/Month Billed Yearly
  4. Large (For Large Teams) – $299/Month or $254/Month Billed Yearly
  5. Each pricing has a 14-days free trial offer.
 

Standout Features:

  • Separate dashboard for each user with the facility to measure social media ROI.
  • Sendible has a mobile app for getting notifications when you’re away from your computer screen.
  • You can easily manage multiple social media marketing campaigns on a single platform.
   
  1. Falcon.io

 
The Platform for Every Kind of Social Media Marketer.

Falcon.io is a cloud-based social media management platform where you can create powerful content, do effective team collaboration, insightful analytics, efficient strategy to deliver the best-personalized brand experiences across all social media channels according to your customer profiles. The tool offers social media marketing, social media management, and customer management solutions with the tools to handle social media posts publishing, scheduling, engagement, monitoring, and customer data management. Falcon.io also offers a content calendar that allows users to plan, create and schedule their social media post content in collaboration with their marketing teams.

 

  • Publishing: Falcon.io allows you to schedule, edit, preview, and publish all your social media posts and campaigns and the Approval Flows ensure your post quality while the Campaign Planner aligns people on your team. You can also track your social media success by posts and channels.
  • Social Engagement: Falcon.io has an Engage inbox where all your social media channels’ messages and comments come. It also has a variety of time-saving features that ensure your team can moderate and rapidly respond to all the messages and comments.
  • Audience Management Support: Falcon.io offers a personal profile card for each person who interacts with your brand on social media, where their future interactions with your brand will be automatically added. By enabling CRM integration and labels you can enhance it even further.
  • Supported Networks: Facebook, Facebook Messenger, Twitter, LinkedIn, Instagram, YouTube, and WhatsApp
 

Pricing:

 
  1. Essentials (For Single Users and Small Teams) – Start from $129/Month
  2. One user, 5 channels
  3. Full Suite – Customizable packages for larger companies with multiple teams and markets.
  4. Three or more users, unlimited channels
  5. Each pricing has a 14-days free trial offer.
 

Standout Features:

  • Support multiple social media profiles and marketing campaigns.
  • Offers a personal profile card for each person who interacts with your brand on social media.
  • Full Suite package offers customizable packages for larger companies with multiple teams and markets.
 
  1. ContentCal

 
Collaborate with your team and post great content.

ContentCal is one of the simple and spontaneous social media management tools that helps you to save time, collaborates with your team members or clients, and allows you to create better social media content. ContentCal is best for businesses, agencies, and freelancers to plan their social media content and management. The approval workflow allows multiple people to schedule social media post content to a calendar and it makes collaboration across a virtual team indeed easy.

 
  • Publishing:  ContentCal allows you to collaborate on upcoming social media posts, share ideas with your team, and the approval workflows let you perfect your content quality.
  • Social Engagement:  ContentCal has a Respond feature that makes it super simple for your support team to respond to social media conversations and Facebook Messenger messages, Facebook Comments, Tweets, and Twitter Direct Messages.
  • Audience Management Support: ContentCal has a Team Inbox feature that keeps new social media conversations in one central location which is easily accessible from within your ContentCal account. ContentCal features allow you to quickly respond to inquiries and close resolved conversations. It also allows you to see exactly who you’re talking to from location to follower counts.
  • Supported Networks: Facebook, Facebook Messenger, Twitter, Instagram, LinkedIn, and Pinterest
 

Pricing:

 
  1. Pro (For Individuals Managing Social) – $17/Month
  2. Free trial offer
  3. Company (Key Features for Small Teams) – $47/Month
  4. Free trial offer
  5. Premium (A Custom Package for Your Team) – Start from $79/Month
  6. Custom quote offer
  7. Agency Custom (One Home for All Your Clients) – Custom Package
 

Standout Features:

  • ContentCal features keep new social media conversations in one central location.
  • Easy collaboration across a virtual team.
  • Offers multiple pricing packages based on your needs.
 
  1. Kontentino

 
Streamline your marketing team’s workflow.

Kontentino is a simple social media content management tool for agencies, social media managers, and clients that allow them to Plan, assign, comment, and approve social media posts in the easiest way. With Kontentino, you and your team members can save time that would be consumed on managing operational tasks manually and the analytics section puts data in the context which helps social media managers to evaluate the performance of the social media posts/ads when they’re reporting to their clients.

   
  • Publishing: Kontentino features allow you to easily reschedule, clone, or move social media posts or ads across your channels. You can also assign multiple tasks at once, send all planned social media posts for client approval or schedule an unlimited number of social media posts with one click which saves time on your operational works.
  • Social Engagement: Kontentino offers custom metrics such as engagement rate or percentage of the reached audience that provides insights into your social media performance and based on the metrics you can order your posts from the best performing to the worst-performing ones. It also provides KPIs like organic reach, link clicks, engagement, and other social media metrics.
  • Audience Management Support: Kontentino offers an intuitive mobile app that allows clients to provide feedback under each social media post and clients have the option of approving or rejecting social media posts and ads from the mobile app. Also, through the mobile app, you have all your content under control.
  • Supported Networks: Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
 

Pricing:

 
  1. XS – 49€/Month Billed Yearly
  2. Small – 99€/Month Billed Yearly
  3. Medium – 189€/Month Billed Yearly
  4. Large – 279€/Month Billed Yearly
  5. All the above packages have a 30-days free trial offer
  6. Enterprise – Custom quote offer
 

Standout Features:

  • Kontentino offers an intuitive mobile app to manage your social media content.
  • Easy features to reschedule clones or move social media posts or ads across your channels.
  • Comprehensive pricing packages based on your needs.
 
  1. ContentStudio

 
Streamline Your Social Media And Content Marketing.

ContentStudio is a cloud-based social media management and content marketing tool that is suitable for solo entrepreneurs, small businesses, and midsize businesses who want to share the best content consistently and increase their reach.ContentStudio contains features like automated publishing, post scheduling, social media monitoring, performance tracking, content management, multi-account management, and multi-user collaboration. ContentStudio allows you to manage multiple social media accounts from a single location and offers a built-in composer that enables you to create custom content for your social media profiles.

 
  • Publishing: ContentStudio allows you to plan, schedule, and publish months-long social media post content just in one sitting. By streamlining your workflow, ContentStudio helps you to maximize your productivity.
  • Social Engagement: ContentStudio allows you to publish approval workflows. The social inbox feature allows you to Tag, comment, and review social media posts in real-time to elevate team efficiency, collaboration, and engagement.
  • Audience Management Support: ContentStudio provides actionable insights from trend analysis and this automates report gives access to your social media data on the audience behavior with your brand which helps you to fine-tune your social media marketing strategy.
  • Supported Networks: Facebook, Instagram, Twitter, and YouTube
 

Pricing:

 
  1. Pro (Solo Marketer) – $49/Month
  2. Small (Business & Agency) – $99/Month
  3. Medium (Business & Agency) – $199/Month
  4. Large (Business & Agency) – $299/Month
  5. Each pricing has 14-days free trial
 

Standout Features:

  • Offers a built-in composer that enables you to create custom content for your social media profiles.
  • Enables multi-account management and multi-user collaboration.
  • ContentStudio provides actionable insights from trend analysis.
 
  1. Hootsuite

 
Social is your superpower.

Hootsuite is considered a good social media management tool for managing multiple social media profiles by logging into a single dashboard that helps to schedule and publish content to the right channels at the right time, track performance in real-time, and crank the volume on your top-performing content. It’s the world’s most used social media management tool. Hootsuite offers a secure environment for teams to collaborate across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

 
  • Publishing: Hootsuite allows you to upload, edit, and schedule hundreds of social media posts at once, in CSV format. Hootsuite Chrome extension lets you schedule your posts automatically.
  • Social Engagement: Hootsuite allows you to assign social media tasks to a suitable team and department that helps you to boost efficiency, accuracy, and save time, and allows you to streamline your approval process. You can streamline all your social media profiles comments and conversations in one place and assign tasks for relevant team members.
  • Audience Management Support: You can create custom streams of your social content and organized them by tabs. Also, you can find and filter your social media conversations by keyword, hashtag, and location that allows you to reply to posts and comments faster. Even Hootsuite offers instant analysis to find out what your customers are doing, feeling, and thinking about your brand.
  • Supported Networks: Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest
 

Pricing:

 
  1. Professional (Essential tools for effective social media marketing) – $19/Month
  2. Free 30-days trial
  3. Team (An expanded suite of tools for social media marketing teams) – $99/Month
  4. Free 30-days trial
  5. Business (Advanced, scalable tools for large social marketing teams) – $599/Month
  6. You can request a Demo
  7. Enterprise (Take your sales, service, and marketing to new levels with a custom social media solution) – Custom Solutions
  8. You can request a Demo
 

Standout Features:

  • You can manage multiple social media profiles in a single dashboard
  • The instant analysis helps you to monitor the performance of your brand and your competitors as well.
  • Hootsuite mobile apps make it easy to manage your social media profiles.
 
  1. Buffer

 
Simpler social media tools for authentic engagement.

Buffer is an authentic simple, yet powerful social media management tool to tell your brand’s story and grow your audience with social media publishing, analytics, and engagement. It’s suitable for small to midsize businesses that allow users to publish social media content, engage with customers, and helps them to analyze their social media performance. Buffer also provides advanced analytics to track social media performance on a weekly or monthly basis. Buffer has a browser extension and mobile apps so users can create and share their social media posts from anywhere.

 
  • Publishing: Buffer’s features allow you to Plan, collaborate, and publish social media content that drives meaningful engagement and growth for your brand. From one simple dashboard, you can draft your posts, coordinate with your team, and orchestrate your social media marketing campaigns
  • Social Engagement: Buffer has features to share and manage access to each social media profile, so you can create drafts, review posts, get feedback, and improve content as a team. This helps you to be sync with your team.
  • Audience Management Support: Buffer tracks your social media performance, audience engagement, and creates reports that help you to grow your social media reach, engagement & sales.
  • Supported Networks: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

Pricing:

 
  1. Pro (Ideal for getting started) – $15/Month
  2. Premium (Ideal for growing brands) – $65/Month
  3. Business (Ideal for large teams) – $99/Month
  4. Each pricing has a 14-days trial
 

Standout Features:

  • Buffer allows you to post photos, videos, and articles on your social media profiles easily.
  • You can schedule your post content across multiple social media profiles through one dashboard.
  • Buffer app makes it simple to schedule posts and track performance.
 
  1. Planable.io

 
The modern workflow for social media teams.

Planable.io is another intuitive cloud-based social media management, collaboration, and approval solution tool for social media marketers, freelancers, media agencies, and marketing teams that allows users to automate and simplify their social media management processes like social media images and content creating, social media posts publishing, post scheduling, content management, multi-account management, and multi-user collaboration. Planable allows you to create social media content for multiple social media profiles separately. Also, it enables users to drag and drop media files in their social media posts, also users can add emojis, hashtags, page tags, and Giphy integrations to their social media content.

  • Publishing: Planable.io allows you to create, schedule, view, and collaborate on your social media posts. You can drag and drop media files in your social media posts, also, add emojis, hashtags, and page tags.
  • Social Engagement: Planable.io allows you to gather feedback right next to the post and you can tag members to send notifications that help you to avoid miscommunications. Also, you can add attachments to comments and reply to specific comments.
  • Audience Management Support: If you’re an agency or have several clients, then Planable.io is perfect for you as Planable.io offers a dedicated workspace for each client with a separate calendar, inbox, analytics, and assigned team members. So, you will be able to keep everything organized and clean.
  • Supported Networks: Facebook, LinkedIn, Twitter, and Instagram
 

Pricing:

 
  1. Starter – $32.5/Month
  2. Premium – $82.5/Month
  3. Enterprise – Custom quote
 

Standout Features: 

  • Planable offers a centralized hub for all your social media profiles.
  • You can add multimedia content to your social media posts.
  • Offers separate workspace for each client.
 

Conclusion

You have so many choices out there for high-quality social media management tools that have all the features to boost your social media engagement, get you more leads, and grow your brand awareness with a powerful social media presence. So, ultimately, it’s your job to find the exact tool that is best suitable for your needs, budget, and marketing goals.

Are you still using any of these social media management tools for your social media scheduling process? If yes, don’t forget to share your thoughts on this post 🙂

 

LinkedIn for Marketer – Learn How To Convert Potential Leads From LinkedIn

LinkedIn is the increasingly growing network for the business professionals all around the world. LinkedIn is the best platform for grownups as well as for those people who are actually serious about spreading the word about their own business. There is no doubt that LinkedIn is a great platform for marketers as well as for brands. The more your business will get a share with the people so it appears to be better. LinkedIn is the place for businesses to network along with other businesses and people. Many small and big businesses are using such professional social networking portals for establishing a connection with the people who assist them to grow the business globally. This is the beauty of online networking.

LinkedIn getting 187 Million monthly unique visitors from 200 countries

It is quite important to learn the tips which should be followed by the marketers and by the brands as busy business owners and professionals can really get great benefits from it. Below mentioned are the benefits which the LinkedIn marketers and brands may get:

  • You will get a high volume of quality customers by using the feature of LinkedIn’s recommendation where the satisfied customers will make the recommendation for your brand or for your company. It is true that Word of mouth referral is considered to be the most effective tool of marketing so make most from it.
  • LinkedIn permits their users to create a strong network of the industry through the Group memberships as well as other features of the network. There are several groups which you may join and so you may even create your group to invite the connections of your industry on LinkedIn with this you can also get various business referrals.
  • Your business and brand credibility will get established for the potential customers by linking the profile to the twitter account or to your blog, as there are more than 150,000 companies are using LinkedIn.
  • You can get the practical answers to questions about managing your business and brand through LinkedIn Answers, which is a tool where members can share their level of expertise by answering the questions of other members.

LinkedIn is quite lucrative as it allows your business to grow and let people get aware about your business and services offered.  You may download my e-book absolutely free from where you may get to know various useful tips for modern marketers through which they will get the targeted and potential customers, they can popularize their brands and services offered by their business and can also enhance the credibility of their brand or company. I wrote an ebook about how to improve the LinkedIn profile professionally as a marketer. It’s absolutely free and no catch at all, Please feel free to download the ebook from below.

Pinterest for Business – Pinboard image for better Conversion

When it is business, taking the product and services to the customers in a superb way is the best and effective solution to grow the profits. This is the reason why most of the businessmen turned their eyes towards social sites. At present there is one social site that has captured the hearts of the masses recently, it’s not Twitter or Facebook; it is called Pinterest. Yes, it is true that the number of users is so high for Pinterest and the rate of growth the same is growing at tremendous rates. This made the modern business think and act towards pin interest for business.

There is no doubt at present each and every business with social media marketing dreams would know how to use Pinterest for business. Pinterest works as a superb ladder that connects the business directly with the customers in the way they like it. And in case if you have any doubt about how Pinterest helps the business to grow, here is the explanation for you. Using Pinterest for business brings you a new way to promote your products and services to reach more targeted people. Here let us share how Pinterest for business helps to drive traffic to the website and build brand recognition.

You should have a clear-cut idea about how to use Pinterest for your business to make the most out of Pinterest. Business growth can be doubled within a short time with the promotion of your business through Pinterest. The volume of searches on Pinterest for varied products and services is getting high these days. So why can’t you think about promoting your services and products through Pinterest boards? Here are some Pinterest tips for you that bring the clicks for your website.

Pinterest for Business – Pinboard image on Pinterest

The size of the images plays a great role in making the most out of Pinterest. The image on your boards should be tiny, but look bright. There should not be too dead space around your image. This makes the people click on the image or on the whole board in anxiety to get more. Use saturated or bright colors for your graphics. This helps a lot in catching the attention of people visiting Pinterest.

Use your people on Pinterest

Pinterest as said is an excellent social media where countless clicks fall in a day to search, share fun, watch photos, and more. Photos always can create a good impression. Hence another excellent way to use Pinterest for your business is to upload photos of vendors, staff, and customers. It is better to not use photos with messy desks in the background of photos taken at parties. Showcase each person’s personality through Pinterest. Take photos of your customers or staff with your products and make it creative. In case if you provide services take the photos with any catalog in the hands of staff or customers in a way that the photo intends to say something to the Pinterest visitors.

Most businessmen have a doubt about how to get the most out of Pinterest. The best answer for this is sharing. Sharing is social and this is what brings real success for your business through Pinterest.

Pinterest works well when you can inspire others. In short, Pinterest is all about creating interest and inspiring others. You can use Pinterest to create interest in the customers about your product or services. Giving inspiring ideas to share with interesting photos to watch for your customers will bring them to what you do through Pinterest.

How to make sales through Pinterest will be a question that everyone wishes to get the answer to. An excellent Pinterest tip for this is to add price to your pinned item. This makes people make decisions on the spot and make online shopping through Pinterest. Moreover, your post when mentioned with rates automatically gets listed under Pinterest’s gifts section. This gives an easy reach of your products to customers.

Offer discounts through Pinterest

Pinterest itself provides something new for every visitor and user. Giving discounts through Pinterest make your board something special for every visitor and helps a lot in increasing the business through Pinterest. Offer an exclusive discount only for Pinterest visitors on a weekly or regular basis. This is one of the great Pinterest business tips that help you to bring your follower back to your boards frequently to give you long-term and profitable Pinterest business.

It is not 100% or 200%. The rate of visits on Pinterest grew by 4000% in the past six months! Pinterest received 11 million amazing hits just in one week. So it is your time to turn Pinterest into the best platform for promoting and doing your business or service.