The use of Digital Marketing is increasingly imposing. This trend has been consolidating in recent years and the number of shares in digital marketing, communications, and the use of an online strategy is increasing its acceptance and use in the SME segment and professionals.
It is clear that customers or potential customers of a product or service are increasingly seeking to analyze, search and compare on the web. For businesses, care for and maintain your online presence is a necessity today to maintain their growth and not lose out to your competitors.
Some basic considerations and questions you should ask when planning a digital strategy:
Business model and operational plan Analyze done so far, actions and results as it relates to digital marketing.
Web site updated, upgrade-able modern responsive (visible on any mobile device), and dynamic. To be used? It is optimized for search engines? It can be seen from a mobile device? It seems obvious, but many companies still do not give importance to what might be one of their main sales channels.
SEO and SEM: The work of natural positioning and payment website to appear at the top of search results on major search engines like Google, Bing and Yahoo, when someone searches for your product or service.
Online Advertising: On the Internet, search engines and popular websites are as large advertising billboards on public roads and in major newspapers. And they have an advantage: You can measure, analyze and fix permanently the campaign to optimize investment, based on the results obtained.
Social Media: It’s important to understand their approach, benefits, uses, and consistency to suit the communication needs of the company and its target audiences.
What we do with Facebook: We are or not? Fans will add, it is also for my company, we think of marketing actions, we define a concrete strategy for this network.
LinkedIn: It’s just to find work and new prospects, or can be productive for my personal development or even my business?
Google+ is another Facebook? It is important for positioning or can I use this for improving my online brand reputation?
Contents: Develop a content marketing strategy, information, notes, and actions related to your business, products, and services to help to improve the SEO of your business and at the same time provide excuses to interact with your customers and target audience. It is necessary to generate content?
E-commerce: Should I consider it for my product or service? It’s time to walk this path, what is needed? Sell online today?
Define a perfect digital marketing strategy covering the above points should be a clear objective for any company this year. Many companies will only adjust or adapt their strategy with new trends, for others it may mean starting from scratch, it’s time to act, and start walking your way around the Internet. If you are a professional marketer or brand manager, looking for a better online brand / personal brand development plan; then my digital marketing strategy checklist is useful for you.
LinkedIn is the increasingly growing network for the business professionals all around the world. LinkedIn is the best platform for grownups as well as for those people who are actually serious about spreading the word about their own business. There is no doubt that LinkedIn is a great platform for marketers as well as for brands. The more your business will get a share with the people so it appears to be better. LinkedIn is the place for businesses to network along with other businesses and people. Many small and big businesses are using such professional social networking portals for establishing a connection with the people who assist them to grow the business globally. This is the beauty of online networking.
LinkedIn getting 187 Million monthly unique visitors from 200 countries
It is quite important to learn the tips which should be followed by the marketers and by the brands as busy business owners and professionals can really get great benefits from it. Below mentioned are the benefits which the LinkedIn marketers and brands may get:
You will get a high volume of quality customers by using the feature of LinkedIn’s recommendation where the satisfied customers will make the recommendation for your brand or for your company. It is true that Word of mouth referral is considered to be the most effective tool of marketing so make most from it.
LinkedIn permits their users to create a strong network of the industry through the Group memberships as well as other features of the network. There are several groups which you may join and so you may even create your group to invite the connections of your industry on LinkedIn with this you can also get various business referrals.
Your business and brand credibility will get established for the potential customers by linking the profile to the twitter account or to your blog, as there are more than 150,000 companies are using LinkedIn.
You can get the practical answers to questions about managing your business and brand through LinkedIn Answers, which is a tool where members can share their level of expertise by answering the questions of other members.
LinkedIn is quite lucrative as it allows your business to grow and let people get aware about your business and services offered. You may download my e-book absolutely free from where you may get to know various useful tips for modern marketers through which they will get the targeted and potential customers, they can popularize their brands and services offered by their business and can also enhance the credibility of their brand or company. I wrote an ebook about how to improve the LinkedIn profile professionally as a marketer. It’s absolutely free and no catch at all, Please feel free to download the ebook from below.
Today I closed a short sale of around $8600 on behalf of one of my JV’s (Joint Venture). As soon as the sale closed my JV shared a 30% instant commission to my PayPal account! Wait, Wait! I’m actually not doing anything special and I have 0% knowledge about Marketing.
My JV friend submitted a proposal to this customer quoting roughly $6000 with tons of modules and features! I had a chat with this customer and I clearly understood what he was “dreaming” then I modified the quote from $6000 to $8600 (Yes, a $2600 hike!)… And I removed almost 50% of the modules and features from this quote. I then resubmitted the proposal instantly with my JV friend’s permission via Skype. The customer approved this new quote within 2 hours and he paid 50% upfront!
The problem was, my JV friend’s company marketing manager created this proposal without reading or understanding the customer requirements like I said I didn’t do anything special I went through the customer requirements and crafted a proposal “Matching to the customer needs”.
Actually most offline/online businesses lose potential buyers with these small mistakes, create your own brands and products as per your buyer’s expectation, improve your marketing strategy using consumer research and product research! Each and every day you are losing potential sales because of you, but still, they need your services, aren’t they?