Search Engine Optimization Training for Marketing Professionals

In this digital age, online business & marketing is growing to be an indispensable element of a company’s marketing strategy. A lot of the corporate companies are making use of the power of web to reach out their targeted customers.

Search Engine Marketing and Online Lead Generation are two of the significant components of online marketing. While Search Engine Optimization (SEO) is the key to render search of your business web site fruitful. Without proper SEO, you surely can’t reach mass audiences through popular search engines like by Google, Bing and by Yahoo.

On the other hand, Effective implementation of SEO requires synergy between the IT and the business policymakers. The Search Engine Optimization (SEO) Workshop will aid a great deal in creating a bridge to bring the concept and strategies closer.

Objectives of the SEO Workshop

The workshop is aimed at understanding the general concepts of the functioning of search engines and how they rank every single webpages on web. The concepts will help in developing webpages that are search engine friendly and highly ranked by the search engines. It will also help to fetch more Pre qualified traffic & enhance the conversion rate.

Search Engine Optimization Training – Learning Outcomes of the SEO Workshop

1. Fundamentals of the Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
2. Development of search engine friendly website following effective search optimization strategy.
3. Research & find High Paying keywords for the targeted user base.
4. Research on the competitors and formulate niche specific strategies & Google Analytics
5. Organic Link Building strategies & introduction to algorithm used by Google.
6. Fundamental & Advance SEO self audit & checklists
7. Self-Diagnosis of Technical SEO Issues & their fixes

Who Should Attend?

1, Marketers
2, Brand Managers
3, Web Designers and Developers
4, Webmasters
5, E marketers and Online Media Agency

Event Agenda :

Session 1: ( Open Event )
31/08/2012 – 09.00AM-11.45AM – Search Engine Optimization & Search Engine Marketing Fundamentals
11.45AM – 12.30PM – QA & Networking

Session 2: ( Private Event )
31/08/2012 – 2PM-4.30PM – Preparing Effective search optimization strategy to develop search engine friendly website.
04.45PM – 06.15PM – Research and discover profitable High Paying keywords for target market.
06.15PM – 06.45PM – QA & Networking

Session 3: ( Private Event )
01/09/2012 – 09AM-11.45AM – Competitor Research and Niche Research Strategic Plan and Google Analytic
11.45AM – 12.30PM – QA & Networking

Session 4: ( Private Event )
02.00PM – 04.30PM – Organic Link Building strategies and Google Algorithm Introduction
04.45PM – 06.15PM – Basic and Advance Search Engine Optimization Self Audit and Checklists
06.30PM – 07.30PM – Self-Diagnosing Technical SEO Issues and Fixes
07.30 – 07.45PM – QA & Networking


Gateway Institute of Jaffna
Address : #347,Kasthuriar road,Jaffna.
Contact : Mr.Anuraj – 0777769751

by #Sharanyan Sharma



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