Many people are complaining that their sales message is so lousy that it can’t generate even a 1% conversion rate. They cannot even make a sale at all. The traffic is there, the offer is good, but no sales. What’s going on? Is there anything wrong with it? If you experience the same situation, perhaps the problem is the way you present your sales message to your audience. Do you want to know a simple method to boost your sales page conversion? You should add some case studies in your sales copy. Why is it important?
Here are 5 reasons why you should add some case studies to your sales page
1. It Proves That Your Product Works
How can you prove that your product will really work as you claim it to be? You can’t prove the truth of your advertising without telling your audience about how it works. And case studies can help you to present how you use your product to help real people get out of their problems and enjoy a better life. For instance, if you are selling a weight loss product on your sales page, how can you prove to your audience that your product can really help them to lose weight? You can do it by doing a 30-day case study about how your product can really help an overweight person to gain their ideal weight in the course of 30 days. So, instead of putting a photoshopped ‘ before and after photo in your sales message, you can guide your audience every step of the way with your case study.
2. It Gives Assurance Toward Your Product
Without any case study, all your claims can be regarded as bogus claims by your audience. Why? That’s because you never prove it. You never prove to your audience that your claims are not bogus. With case studies, you can easily give assurance toward your product, for those people who are still doubting it. They might think that your product is overpriced. They might think that it is not worthy enough to buy, and so on. But, with the appearance of case studies on your sales page, they will become more compelled to buy it because they can really tell your product’s value based on the case studies that you’ve presented.
3. It Establishes Strong Value For Your Product Immediately
Not many marketers dare to put their case studies in their sales message. Why? That’s because most of them just sell their product to make money. They never test it. They never use it themselves. They just research a hot topic that can potentially have a good market, and they create a product to fill that market. But, if you put case studies on your sales page, it will be a different story. People will be able to see the value of your product because the case studies themselves will prove that you really believe in your product. And it will boost the value of your product automatically.
4. It Increases Your Sales Conversion Naturally
Most people don’t want to buy a product because they don’t trust the product. They are not willing to spend their money away on a useless product. Or, they are not compelled enough that the product will be valuable for them. When you put case studies in your sales message, it will increase the perceived value of your product immediately. Also, it will compel more people to buy because if the product works for others, it will certainly work for them as well. Thus, your sales conversion will soar.
5. It Creates Trust Between You And Your Potential Customers
Case studies will also help you to create instant trust between you and your potential customers. Even though they might end up not buying your product, for now, they will acknowledge you as one of many experts within your niche. Why? That’s because of your dedication to presenting your value to your audience. With this bond of trust, you will be able to build long-term relationships with them. Believe it or not, those who don’t decide to buy your product right away will keep expecting your next product and eventually buy one of them. It is important to presell your audience and give them more motivation and encouragement to buy your product right away.
There are many reasons why you should add case studies in your sales message. but, I just mentioned ” Top 5 reasons about the importance of case studies “. Now, it’s your turn! What are some of your tried and best ways for improving your sales page using case studies? Tell us your experience with us 🙂