Semantic Copywriting is one of the best Latent semantic indexing, a conversion-driven copywriting strategy that is used by professional Copywriters and Ghostwriters. Many of the SEO professionals that relied heavily on selecting 5-10 specific keywords for a website and created all of their content revolving around those keywords are now facing difficulties, as their old strategy is not producing the same results as it used to, a few months back. The smarter SEO’s however, have already gone ahead and started changing their overall SEO strategy to ensure it adheres to the latest Google Algorithm.
Which of the Above Mentioned Points is Right?
Since both of the arguments seem legit at least to some extent, none of them are 100% true. You can’t deny the fact that SEO revolves around keywords, and keywords are and will always be an integral part of any SEO campaign. But focusing on a specific number of keywords (like we used to do in the past) will not work now. The strategy has to change and it should be much broader and diverse now, as they put it, Truth lies somewhere in the middle.
In recent times, Google`s Hummingbird algorithm update has started a new debate among SEO professionals that whether Keywords are still important or not? Google has taken something very valuable from us i.e. seeing complete keywords data in analytics. This actually means that whichever keywords you are targeting, you will have to guess how effective they actually are, as Google won’t give you a confirmed report. So what is the solution? Semantic Copywriting.
If you have been in SEO for the last 2-3 years, or have been following some top SEO forums, you would have come across the term LSI (Latent Semantic Indexing), which actually revolves around the importance of synonyms and related words in helping Google find out the relevant pages for any keyword. Hence it is critical to start creating content and copies that are not targeting a specific keyword(s), but they are revolving around a small set of closely related keywords, this is called Semantic Copywriting.
How to Improve Your Semantic Copywriting Strategy?
Semantics is all about Thesaurus. Google`s LSI system tries to find out the meaning and intent of a search query rather than the actual word being searched. So, the first thing to do in order to write a perfect Semantic Copy is to find a few similar or synonym keywords that you can use in your copy, and then use them gradually within the copy. This won’t be keyword stuffing, as all the keywords will be different, but it WILL serve our purpose of providing Google with optimized content revolving around our base keyword. This will result in better Google Rankings.
One another thing to mention here is, Search queries are now getting longer day by day. People now want to type in exactly what they are looking for in Google rather than typing a generic keyword. This exactly is the reason why “How To” articles tend to attract huge search engine traffic.
Long-Tail Keyword optimization is one of the best optimization strategies now, and ignoring it can hurt your online business severely both in terms of money and time. Hence, ensure that your copy/article use keywords that your users are most likely to type in Google, with their variations for better LSI optimization.
This is a very short post about the importance of Semantic copywriting and basic guidelines to improve your writing style! Have questions about this subject? Please use the comment box to raise your question.