Posts Tagged: CRO

Top Conversion Rate Optimization Strategies for E-commerce Sites

PIN CRO Process
. Therefore, this process rules the manner in which a user interacts with a site for increasing the chance of their conversion into leads. Its goal is to increase the number of conversions from the current traffic as opposed to the boosting traffic. According to the 2013 conversion rate optimization report, around 28% of the surveyed companies are satisfied with their conversion rates, which marks the highest hike of 6% since 2009. Therefore, it is clear that more companies are taking CRO seriously. It is vital for them to know that several factors affect conversion rates, such as color, videos, and social media presence. One needs to consider these factors for designing conversion rate optimization best practices or strategies. Here are top 10 strategies to consider[…]

Conversion Rate Optimization – Hearing the voice of the customer

PIN Conversion Rate Optimization Best Practices
Conversion is by far one of the most important factors in the success of any online business. Conversion rate optimization is the ratio of visitors that convert into actual paying customers after visiting your website. Even if you have immense traffic to your website, and your website does not convert, it won’t generate much sales for you. Traffic that does not convert is useless as far as ROI is concerned, and that’s why businesses are willing to pay huge sum of money for the experts to enhance their website`s conversion rate. Conversion rate optimization is NOT like changing images, and contents locations! it’s a long term research and development process , needs time and depth research about target market, user behavior, Target audience interest and[…]

You are Losing Sales Because of You – Improve Your Marketing Strategy

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Today I closed a short sale around $8600 on behalf of one of my JV’s (Joint Venture).   As soon as the sale closed my JV shared 30% instant commission to my PayPal account!  Wait, Wait! I’m actually not doing anything special and I have 0% knowledge about Marketing. My JV friend submitted a proposal to this customer quoting roughly $6000 with tons of modules and features!I had a chat with this customer and I clearly understood what he was “dreaming” then I modified the quote from $6000 to $8600 (Yes, a $2600 hike!)…  And I removed almost 50% of the modules and features from this quote.  I then resubmitted the proposal instantly with my JV friend’s permission via Skype.  The customer approved this new quote[…]