Conversion Rate Optimization Strategies for E-commerce Sites

Therefore, this process rules the manner in which a user interacts with a site for increasing the chance of their conversion into leads. Its goal is to increase the number of conversions from the current traffic as opposed to boosting traffic.

According to the conversion rate optimization report, around 28% of the surveyed companies are satisfied with their conversion rates, which marks the highest hike of 6% since 2009. Therefore, it is clear that more companies are taking CRO seriously. It is vital for them to know that several factors affect conversion rates, such as color, videos, and social media presence.

One needs to consider these factors for designing conversion rate optimization best practices or strategies. Here are the top 10 strategies to consider for your online business site!

1) Improve Call to Actions (CTA’s)

The call to action is the request to the visitor for filling a form, clicking a link to a landing page, or clicking a button. Therefore, it needs to attract attention but without annoying the visitors. Interestingly, small changes to these CTAs can increase conversion rates. For changes, consider using short active verbs such as Register, offer a proposal such as a free trial, remove flashing effect, and make them stand out. For increasing the number of visitors, calls to action on a blog or product information page should direct to landing pages. Being measurable, such a page collects enough user information quickly or gives an opportunity to buy. Designing a landing page is, thus, a vital part of CRO. As one of the conversion rate optimization tips, consider Unbounce for creating the most app landing pages for your site.

The site’s speed has a great impact on the rate of conversion. This is simply because visitors never like to wait for loading or downloading. That is why find out which part of your site is leading to delays via speed testing services such as Pingdom. As a tip, you should remove all unnecessary plugins and ads.

2) Implement Analytics and Split Testing

Because data forms the core of CRO, it is essential to know the effectiveness of a page in obtaining conversions. A few strategies boost conversions but their effectiveness on a specific site is dependent on the visitors. Therefore, split testing of changes, site and landing page Performance optimization, site page speed optimization, A/B, or multivariate testing, is essential, wherein different page versions are served to different users to see which generates the greatest conversion rate. You can see the demo of successful split testing at Think Traffic. In reality, you can do the testing via Google analytics.

3) Have Relevant Images & Right Color Pattern

Usually, the color of your page affects the mood and decision of the visitor. For example, blue denotes security, while purple indicates luxury or spirituality. Further green denotes environmental, while pink stands for love and beauty. Therefore, you can consider giving the right color scheme for your corresponding landing pages. A right color scheme simply increases the conversion rate.

Having too many images can reduce the conversion rate. Moreover, many A/B tests show that pictures on a homepage when clicked lead to fewer sign-ups. Therefore, it is better to have a proper but adequate amount of images at the right place for more conversions.

4) Implement the Right SEO Strategy

 One of the ways to boost conversion is to increase valuable traffic, as not all traffic is valuable. Optimizing for search engine results may bring in qualified leads but that they may be fewer than targeting as many visitors as possible. However, the former one is better in the long run, as conversions do increase in absolute numbers and as a traffic proportion. The latter results in misleading optimization that ultimately increases the bounce rate.

According to a blog post, buttons gain more clicks than links, as they are more obvious. Several other tests have shown an increase in the rate, right from 20 to 200%. Therefore, it makes sense to add buttons wherever there are text links.

5) Capture the Influence of Videos

Marketing videos are another virtual salesperson, Video can prove to be a big asset while explaining or adding value to the product. Giving a short video on products such as those belonging to wealth, security, and finance is quite effective. Having a small video on a landing page can actually help in boosting the conversion rate and of course, you can expect some relevant high converting traffic from search engines through your video landing pages.

6) Power of Social Media Presence

You should consider allowing registration via Twitter or Facebook authentication that makes signup easier. Fetch data from the corresponding social site’s API and pre-populate the form fields so that users do not irritate by filling in their details. Sites such as Digg and Mixcloud have implemented this strategy after which their conversion rate had increased.

There has never been a better time to start promoting your business online. Use these simple tips to optimize your landing pages and sales funnel that will attract clients and sell your services.

Conversion Rate Optimization – Hearing the voice of the customer

Conversion is by far one of the most important factors in the success of any online business. Conversion rate optimization is the ratio of visitors that convert into actual paying customers after visiting your website.

Even if you have immense traffic to your website, and your website does not convert, it won’t generate many sales for you. Traffic that does not convert is useless as far as ROI is concerned, and that’s why businesses are willing to pay huge sums of money for the experts to enhance their website`s conversion rate. Conversion rate optimization is NOT like changing images, and contents locations! it’s a long-term research and development process, needs time and depth research about the target market, user behavior, Target audience interest, and much more important  Sales and marketing strategies.

Buttons – Their Text and Location: Buttons are of utmost importance when it comes to enticing a visitor to buy your products or services through your website. Buttons play a critical role in adding the Call to Action to any web page. But it’s not only about placing the “Buy Now” or “Contact-us” buttons everywhere on your site; the website should be built with a proper Landing page optimization strategy and after performing the in-depth user behavior analysis.

The color, size, and text that display above the button play a significant role in making an effective Call to Action button that really converts. Similarly, the location where these buttons are placed is of utmost importance to increase your website conversion. In most cases call to action should be placed above the fold so that the user can click on it without requiring scrolling down the page. But the actual location can only be determined after a thorough analysis of the website`s theme and some Split Testing. I’ve been using  CrazzyEgg to understand user behavior and Optimizely for A/B Split Testing purposes. To learn more about conversion rate optimization best practices check advanced conversion rates optimization tools such as Clicktale and user-testing.

Page Speed: In this modern era where everyone has ultra-fast speed internet in their homes and offices, nobody likes to visit a web page that takes a long time to load. It is surprising to see the majority of webmasters or online business owners pay absolutely no attention to the page`s speed which not only decreases their conversion rate but prevents their website from appearing on top of Google as well, as Google prefers fast-loading websites to rank on top.

Try to use CDN Technology and avoid using Heavy images, flash content, fewer images with much text content to increase your website loading speed. Check your website loading speed through Google Page speed, Y slow to understand basic issues.

Eye-catching Yet Descriptive Heading: Make sure that your heading and subheadings are crispy and attractive for your visitors. Instead of just adding your slogan (or keyword) there in the main heading, try to make it a little more descriptive, which helps your visitors know what your website is all about.

Heading that marks a date shows that your website is up to date and thus helps in increasing the conversion rate. Do not try to promote any selling tags within headlines! Headings are like your Ad Copy, try to learn from Facebook and Adwords ads about how to create an eye-catching and sale-oriented heading for your webpage.

Use The Images Wisely: High-quality Conversion driven eye-catching images can make a dead page appear highly attractive. Therefore it is critical to use call-to-action images on your website to attract the attention of your potential customers, however, overdoing it may do you more harm than good.

Therefore choose the right locations for images wisely and do perform some split-testing before deciding which location works best for you, if you are good in CSS, then try to avoid using multiple images and use CSS sprites to optimize image usage

Conclusion:

You have spent thousands of dollars creating a stunning E-Commerce website, but if you don’t have a proper call-to-action, conversion Strategy; then you can’t generate sales. There are various factors that play important role in optimizing your website for the highest conversion, however, it is highly recommended to avail yourself the services of an expert to ensure that you don’t miss any point that may cause serious loss of business.