Shopping at the city center or running errands around your local town lately? While doing these regular chores, if you look closely, you will find huge changes have taken place over the recent years. I’m living in Northern Province Vavuniya City, but No matter where you live, I think the little guys- the small stores, independent business owners are all disappearing. At least in my local town, the majority of them can’t be found anymore. Most of the local small families running stores offering the homely personal touch are now being all swallowed up by the latest market dominants, the supermarkets, and the chain stores which sell almost anything and everything you may need for the day to day life.
It is a really depressing and pathetic scene where numerous out-of-town retail parks and supermarkets are uprooting the locals and taking their places. Virtually, each major town or city is basically a carbon copy of one other. Anywhere you travel; there is not much diversity or change you can find anymore. In every city or town, it’s the usual brand of coffee shops, all the same, cloth stores, the usual chains of garden care companies, DIY or the same restaurants or electrical outlets. These small businesses owners are struggling to survive a losing battle and are losing their lifeblood as it is being sucked out.
The exciting news for small businesses is that the recent E-Commerce revolution has introduced a whole new level playing field offering everyone a fair chance to become an internet business giant very easily enabling everyone to enjoy big profits. The internet carries the free information flow and everyone’s looking for their necessities. These are the local folks – People living in your own area, Your customers with the biggest potentials.
Check out the recent statistics and you’ll get your proof. The trend of researching products and services online is increasing every year as more and more people are getting easy access to high-speed internet facilities. Also, the smartphone revolution and tablet devices have been a big help. But still, they buy OFFLINE! Grab full advantage of the E-Commerce concept, put your innovative ideas into effect and watch your business flourish. Make this approach, your competitors did and they are doing well. Keep reading and find out how you too can bring out your ‘A Game’ and someday become an online business giant.
Getting Started Online
Promoting business on the web can be quite overwhelming. This is one of the many reasons why small business owners postpone their advertisement plans over the internet. On the web, there are numerous advertisement techniques available, and not having a clear idea might cause trouble deciding where to start from.
Many local businesses dip into the online marketing world and after some time they give up as the expected results don’t show up.
Internet marketing is efficient and fruitful but it’s not a magic wand that will help you get rich overnight. You know your business by heart, so, now find an easy and simple approach to let the others know.
Not all marketing methods work well for all types of business ventures, but below are some basic things which literally almost any business venture, no matter which sector the venture is related to, can certainly help you to mark your presence on a large scale over the internet without draining your account dry.
Your Online Income Generation Machine – Your Website
You don’t have to create an expensive website with all the singing and dancing works of art. The site should be updated regularly and be search engine friendly. Designing a fully functional and yet profitable website is an extremely daunting task. So, small businesses owners usually leave all the designing and technical works to the hired contractors. This sometimes turns out to be an expensive mistake. Website designers are capable of making stunning-looking website designs complete using every bell and whistle.
For example, if you were running a car dealership, you would not trust the car mechanics to run your marketing campaigns. He may be a damn good car mechanic, but it is almost unlikely that the mechanic would also be an expert authority on marketing. Hand the control of the marketing campaigns over to him and pretty soon you’ll be out of business. Allowing your website designer to run the website for you would put you into similar situations as mentioned above.
Of course, they come with excellent design skills, but they are not experts on marketing in most cases. Only a few website designers completely understand the effective search engine optimization techniques, or how to present compelling sales information or advertisements which effectively pre-sells the products and services you intend to put on the shelves. Believe me; nobody wants a website designer who only focuses on eye-catching designs with pretty-looking but absolutely pointless gimmicks providing Zero efficiency. Below some tips are presented that will help you run your website with total control and eventually you’ll be running a website providing a healthy profit.
1. Think straight and be sure about what it is that you really want. You want and need a website working 24/7 with regular earnings. Be clear about exactly what task each web page is expected to accomplish and design them accordingly. Also, in advance, decide what kind of customers your website is trying to attract.
- For example, are you interested in showing off your products via an online brochure or do you want to sell those on the website?
- Do you want the webpage to collect the visitor’s contact details or just want the site to let the consumers know your contact details? To keep the customers updated you can go for a blog or newsletter delivery.
2. Place your offers and make the Buy and contact details clearly visible on the website. People buy online to save time. So, if you want more online buyers, make the Buy button clearly seen. Make sure that your contact details are visible bright and clearly on each web page, so, the customers can call you if needed.
Social media allow you to connect with your target audience and have a two-way effective conversation. But it can be easy to forget that not everyone who finds your social media profiles will speak your language, or be able to relate to your region’s latest trends. Social Media Marketing is the Secret Weapon for any offline; online business and Brands. Big MNC’s and Small Business owners use social media platforms to capture the attention of their target audiences. That’s why I’ve created a special short report about Basic E-Commerce Strategies and transform your Business Online using Social media and search Engines. Don’t worry I’m not going to ask you to subscribe to my mailing list, but if you like my short report then you can subscribe to my blog to receive Regular updates via email notification.
I hope my short report will help you create some amazing ideas about your business and Brand. Just hit reply to this post and let me know what you thought, please.